Professional Summary
Professional Overview
Nancy Darish is a seasoned marketing executive with extensive expertise in product marketing, content strategy, and brand development. She currently serves as the Vice President of Product Marketing at Sitecore, a leading digital experience platform provider, where she is responsible for driving the company's go-to-market strategy, product positioning, and content initiatives. Additionally, Nancy acts as a Principal Consultant at Elevate PMM, a boutique marketing consultancy, where she advises clients on strategic marketing and product management best practices.
Experience Summary
Current Roles
Vice President, Product Marketing | Sitecore
Leads the global product marketing team, responsible for defining and executing the go-to-market strategy for Sitecore's suite of digital experience management solutions
Develops compelling product positioning, messaging, and content to support the company's sales and marketing efforts
Collaborates cross-functionally with product, sales, and customer success teams to ensure seamless customer experiences
Drives strategic initiatives to enhance brand awareness and market penetration in key industry verticals
Principal Consultant | Elevate PMM
Provides expert advisory services to clients on a range of product marketing and management topics
Helps organizations optimize their product launch strategies, content marketing programs, and customer engagement efforts
Delivers tailored workshops and training sessions to upskill marketing and product teams
Career Progression
Vice President, Product Marketing (Interim) | Bloomreach
Served as the interim head of product marketing, leading a team responsible for go-to-market strategy and content development
Spearheaded the launch of several new product features and enhancements, driving increased market awareness and customer adoption
Vice President, Product Marketing, Content & Brand (Interim) | Lusha
Stepped in as the interim head of product marketing, content, and brand for this B2B data intelligence startup
Implemented a comprehensive content strategy and revamped the company's brand identity to better align with its evolving market positioning
Vice President, Product Marketing | NewStore, Inc.
Developed and executed the go-to-market strategy for NewStore's innovative omnichannel retail platform
Collaborated with the product and engineering teams to define the product roadmap and ensure market-driven feature development
Established thought leadership and industry recognition through impactful content marketing and event participation
Academic Background
Nancy holds a Bachelor of Arts degree in Marketing from Boston University, where she graduated cum laude. She has also completed executive education programs in strategic marketing and product management at Harvard Business School and the Massachusetts Institute of Technology.
Areas of Expertise
- Product marketing strategy and execution
- Content development and digital marketing
- Brand positioning and go-to-market planning
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance optimization
Professional Impact
- Launched several successful product initiatives that drove significant revenue growth and market share expansion for previous employers
- Recognized as a thought leader in the product marketing and digital experience management space, regularly speaking at industry conferences and contributing to leading publications
- Received multiple awards and recognition for her contributions to the marketing community, including the Product Marketing Alliance's "Top 50 Product Marketers" award
Conclusion
With over a decade of experience in the tech industry, Nancy Darish is a strategic and impactful marketing leader who excels at translating complex products and technologies into compelling, customer-centric value propositions. Her deep expertise in product marketing, content strategy, and brand development, combined with her ability to drive cross-functional collaboration, make her a valuable asset for organizations seeking to accelerate their digital transformation and enhance their market presence.
