Nancy Gilbert
Regional Vice President Marketing
Professional Overview
Nancy Gilbert is a seasoned marketing executive with over 30 years of experience in the retail and commercial real estate industry. As the Regional Vice President of Marketing at Simon Property Group, she oversees marketing strategies and initiatives for multiple shopping malls and commercial properties across the Northeast region.
Experience Summary
Current Role
In her current role as Regional Vice President of Marketing at Simon Property Group, Nancy is responsible for developing and implementing comprehensive marketing plans to drive traffic, increase tenant satisfaction, and enhance the overall brand perception of the organization's properties. She leads a team of marketing professionals and collaborates closely with property management, leasing, and operations to deliver impactful campaigns and events that engage both tenants and consumers.
Career Progression
Prior to her current position, Nancy served as the Director of Marketing at Simon Property Group, where she played a pivotal role in the strategic marketing of the company's portfolio of shopping malls and mixed-use developments. She has also held various leadership roles in the industry, including Director of Mall Marketing & Business Development at Walt Whitman Shops, Area Director of Strategic Mall Marketing at Roosevelt Field/The Mall at The Source, and Regional Director of Marketing at Vornado Realty Trust. Nancy began her career in the industry as a General Manager and Marketing Director at General Growth Properties.
Academic Background
Nancy holds a Bachelor's degree in Marketing from the University of Florida, where she graduated with distinction.
Areas of Expertise
- Retail and commercial real estate marketing
- Integrated marketing campaign development and execution
- Tenant and consumer engagement strategies
- Event planning and experiential marketing
- Data-driven decision making and performance analysis
- Strategic partnerships and cross-promotional initiatives
- Team leadership and talent development
Professional Impact
Throughout her career, Nancy has been recognized for her innovative marketing strategies and proven ability to drive measurable results. She has spearheaded award-winning campaigns that have significantly increased foot traffic, tenant satisfaction, and brand awareness for the properties she has managed. Nancy's industry expertise and collaborative approach have positioned her as a respected leader within the retail and commercial real estate community.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Nancy Gilbert is poised to continue driving growth and innovation for Simon Property Group. Her deep understanding of the industry, coupled with her passion for creating engaging experiences, make her a valuable asset to the organization and a respected leader in the field.
