Professional Summary
Professional Overview
Nancy Grey is an experienced Senior Vice President of Business Development at IRIS.TV, a leading provider of video intelligence solutions. With over 20 years of expertise in the digital media and advertising technology industries, she specializes in driving strategic partnerships, revenue growth, and business transformation.
Experience Summary
Current Role
As the SVP of Business Development at IRIS.TV since March 2024, Nancy is responsible for spearheading the company's global business development initiatives. She oversees the identification, cultivation, and execution of key strategic partnerships that expand IRIS.TV's market reach and product offerings. Under her leadership, the business development team has successfully negotiated several high-impact deals, resulting in significant revenue growth and enhanced brand visibility.
Career Progression
Prior to her current role, Nancy served as the VP of Business Development, Data Partners at IRIS.TV from 2021 to 2024. She played a pivotal role in diversifying the company's data partner ecosystem and securing valuable data integration agreements. Before joining IRIS.TV, Nancy held various senior leadership positions, including Vice President of Sales at Visa Advertising Solutions and Senior Vice President of Business Development at Nielsen Marketing Cloud.
Throughout her career, Nancy has demonstrated a strong track record of driving business transformation, fostering strategic partnerships, and delivering measurable results. She has a deep understanding of the digital media and advertising technology landscape, which she leverages to identify new market opportunities and position her employers for long-term success.
Academic Background
Nancy holds a Bachelor of Arts degree in Marketing from the University of Michigan, where she graduated with honors.
Areas of Expertise
- Business development and strategic partnerships
- Revenue growth and profitability optimization
- Digital media and advertising technology
- Data-driven decision making and analytics
- Cross-functional team leadership and collaboration
Professional Impact
Under Nancy's leadership, IRIS.TV has expanded its global footprint and diversified its partner ecosystem, resulting in significant revenue growth and industry recognition. She has spearheaded innovative initiatives that have strengthened the company's competitive positioning and established it as a thought leader in the video intelligence space.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Nancy Grey is a valuable asset to IRIS.TV. Her dedication to driving business development, fostering strategic partnerships, and delivering measurable results positions her as a highly sought-after leader in the digital media and advertising technology industry.
