Professional Overview
Naomi Bornas is a versatile and accomplished Senior Designer with extensive experience in the fashion and beauty industries. She excels at conceptualizing and executing impactful visual designs that elevate brand identity and engage target audiences. Naomi's expertise spans print and digital design, art direction, and creative project management.
Experience Summary
Current Role
As Senior Designer at Moroccanoil, Naomi is responsible for leading the design of all marketing collateral, packaging, and digital assets. She collaborates closely with cross-functional teams to ensure brand consistency and drive the company's creative vision forward. Naomi's innovative design solutions have contributed to increased customer engagement and sales growth for Moroccanoil's product lines.
Career Progression
Naomi's design career spans nearly two decades, with a strong background in both in-house and freelance roles. Prior to Moroccanoil, she held positions at prestigious brands such as The Estée Lauder Companies, e.l.f. Cosmetics, and Aveda, where she honed her skills in print, digital, and omnichannel design. Naomi's diverse industry experience and ability to adapt to evolving design trends have been key to her professional success.
Academic Background
Naomi holds a Bachelor of Fine Arts in Graphic Design from the Pratt Institute, where she graduated with honors. Her specialized education provided a solid foundation in design principles, typography, and creative problem-solving.
Areas of Expertise
- Conceptual design and art direction
- Brand identity development
- Print collateral design (packaging, marketing materials, advertising)
- Digital design (websites, social media, email campaigns)
- Project management and cross-functional collaboration
- Trend analysis and design innovation
Professional Impact
Throughout her career, Naomi has played a pivotal role in elevating the visual identities of leading fashion and beauty brands. Her design work for The Estée Lauder Companies' product lines resulted in a 20% increase in online conversions, and her creative direction for e.l.f. Cosmetics' digital campaigns drove a 15% growth in social media engagement.
Conclusion
Naomi Bornas is a highly skilled and versatile Senior Designer who consistently delivers exceptional creative solutions that drive business success. With her deep industry knowledge, strategic mindset, and collaborative approach, she is poised to continue making a meaningful impact in the fashion and beauty sectors.
