Nat Cooper - Commercial Manager

Professional Overview

Nat Cooper is a seasoned commercial leader with a proven track record in driving growth and innovation across the FMCG and start-up sectors. As a Commercial Manager, he leverages his extensive expertise in sales, marketing, and concept development to help businesses, particularly SMEs and start-ups, achieve their strategic objectives.

Experience Summary

Current Roles

Commercial Manager, Simply Roasted (2020 - Present)

• Responsible for overseeing all commercial activities, including sales, marketing, and business development

• Developed and implemented successful growth strategies, leading to a 25% increase in revenue over the past two years

• Forged strong partnerships with key stakeholders, including retailers, distributors, and industry influencers

FMCG Sales & Growth Consultant, The Right Roots (2020 - Present)

• Provides strategic advisory services to early-stage and growing FMCG companies

• Specializes in market entry, sales channel optimization, and brand positioning

• Helped multiple clients secure new distribution deals and increase their market share

Commercial Sales & Concept Development Lead, Pilot Lite (2020 - Present)

• Responsible for driving the commercial success of innovative FMCG products

• Collaborates with cross-functional teams to develop and launch new concepts

• Identifies and capitalizes on emerging trends to create innovative product offerings

Career Progression

Startup Mentor, Virgin StartUp (2020 - 2022)

• Provided mentorship and guidance to early-stage entrepreneurs in the FMCG sector

• Helped mentees develop comprehensive business plans and secure funding

Head of Sales, Modern Standard Coffee (2018 - 2020)

• Led the sales team in driving growth across multiple channels, including grocery, contract catering, and independents

• Implemented innovative sales strategies that resulted in a 30% increase in revenue

Online Community Manager, Enterprise Nation (2014 - 2014)

• Managed the organization's online community, fostering engagement and collaboration among members

• Contributed to the development of content and resources to support small business owners

Field Sales Executive to Senior Business Development Manager, Vita Coco (2012 - 2014)

• Progressed through various sales roles, demonstrating a strong track record of achieving and exceeding sales targets

• Developed and maintained key relationships with retailers and distributors

Academic Background

Nat holds a Bachelor of Business Administration (BBA) degree from the University of Sussex, with a focus on Marketing and Entrepreneurship.

Areas of Expertise

• FMCG sales and distribution

• Strategic business development

• Brand positioning and marketing

• Startup mentoring and advisory services

• Cross-functional team leadership

• Data-driven decision making

Professional Impact

• Developed and executed successful growth strategies that have led to significant revenue increases for multiple clients

• Provided valuable mentorship and guidance to early-stage entrepreneurs, contributing to their business success

• Demonstrated the ability to identify and capitalize on emerging trends, creating innovative product offerings and concepts

Conclusion

Nat Cooper is a dynamic and versatile commercial leader with a proven track record of driving growth and innovation in the FMCG and start-up sectors. With his extensive experience, industry expertise, and strategic mindset, he is well-positioned to continue making a significant impact in his current and future endeavors.