Natali Gonzalez

Experienced Marketplace Specialist with a proven track record of driving e-commerce success in the retail industry.

Professional Overview

Natali Gonzalez is a results-driven Marketplace Specialist with extensive expertise in managing online sales platforms and optimizing digital content to enhance customer experience and boost revenue. With a strong background in e-commerce analysis, catalog management, and quality assurance, she excels at streamlining operations, improving product visibility, and driving consistent business growth.

Experience Summary

Current Role

Marketplace Specialist, GRUPO CETROGAR (2024-12-01 to Present)

Responsible for managing the company's presence on major online marketplaces, including optimization of product listings, pricing strategies, and order fulfillment processes

Analyzes marketplace performance data to identify trends, opportunities, and areas for improvement, and implements data-driven strategies to increase visibility, conversions, and customer satisfaction

Collaborates cross-functionally with marketing, content, and logistics teams to ensure seamless integration and alignment of marketplace initiatives with broader e-commerce objectives

Develops and executes comprehensive plans to expand the company's marketplace footprint, leveraging best practices and emerging trends to drive sustainable growth

Career Progression

Analista e-commerce, GRUPO CETROGAR (2022-02-01 to 2024-12-01)

Optimized product catalogs and content to enhance online visibility and appeal, resulting in a 22% increase in conversion rates

Implemented systematic quality assurance processes to ensure brand consistency and compliance across all digital touchpoints, leading to a 15% reduction in customer complaints

Spearheaded the integration of new sales channels and marketplaces, successfully expanding the company's online reach and driving a 18% increase in overall e-commerce revenue

Analista SR de Catálogo y Contenido, Newsan (2021-05-01 to 2022-01-01)

Developed and executed comprehensive strategies to manage the company's product catalog and digital content, improving search engine optimization and user experience

Collaborated with cross-functional teams to create compelling, visually engaging content that resonated with target customers, contributing to a 12% increase in online sales

Jefe de calidad de contenidos web, Falabella Argentina (2018-10-01 to 2021-04-01)

Led a team of content specialists in maintaining high-quality product information, imagery, and merchandising across the company's e-commerce platform

Implemented rigorous quality control processes that resulted in a 30% reduction in customer inquiries related to product details

Academic Background

Natali Gonzalez holds a Bachelor's degree in Marketing from the University of Buenos Aires, where she graduated with honors.

Areas of Expertise

E-commerce management and optimization

Marketplace strategy and operations

Catalog and content management

Digital analytics and performance tracking

Cross-functional collaboration and stakeholder management

Process improvement and quality assurance

Professional Impact

Drove significant improvements in e-commerce KPIs, including increased visibility, conversion rates, and customer satisfaction

Spearheaded the successful integration of new sales channels and marketplaces, expanding the company's online reach and revenue

Developed and implemented comprehensive content strategies that enhanced brand consistency and user experience across digital touchpoints

Conclusion

With a strong background in e-commerce and a proven track record of driving sustainable growth, Natali Gonzalez is a valuable asset for any organization looking to thrive in the rapidly evolving digital landscape. Her expertise in marketplace management, content optimization, and data-driven decision-making make her a strategic partner in expanding online presence and enhancing customer engagement.