Natali Kasap, CMO of Beauty & Wellbeing at Unilever
Professional Overview
Natali Kasap is an accomplished marketing executive with over a decade of experience in the fast-moving consumer goods (FMCG) industry. As the Chief Marketing Officer (CMO) of Beauty & Wellbeing at Unilever, she oversees the strategic direction and execution of marketing initiatives for the company's portfolio of leading beauty and wellness brands across Turkey, Iran, and Central Asia.
Experience Summary
Current Role
As the CMO of Beauty & Wellbeing at Unilever, Natali is responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth. Since joining the company in 2025, she has spearheaded several successful campaigns that have contributed to a 15% increase in market share for Unilever's beauty and wellness product lines in the region.
Natali also serves as the Head of the Beauty & Wellbeing Category for Unilever's operations in Turkey, Iran, and Central Asia, where she oversees the end-to-end management of the company's product portfolio and distribution channels. In this role, she has successfully launched several innovative product lines that have resonated with the diverse consumer base, resulting in a 20% year-over-year revenue growth for the category.
Career Progression
Prior to her current role, Natali held various marketing and sales positions within the FMCG industry. She started her career as a Trade Marketing Specialist at Frito Lay, where she gained valuable experience in retail and channel management. She then transitioned to a Brand Management role at Mey Icki - Diageo, where she played a key role in driving the growth of the company's vodka portfolio.
Natali later joined Unilever as a Marketing Manager in the Home Care division, where she leveraged her expertise in consumer insights and product development to launch several successful brand campaigns. Her consistent performance and strategic thinking led to her promotion to the Head of the Beauty & Wellbeing Category in 2022, before she was appointed as the CMO of the division in 2025.
Academic Background
Natali holds a Master of Business Administration (MBA) from Boğaziçi University, one of Turkey's leading academic institutions. During her studies, she specialized in Marketing and Consumer Behavior, graduating with honors.
Areas of Expertise
- Strategic marketing and brand management
- Consumer insights and data-driven decision making
- New product development and innovation
- Integrated marketing communications
- Multifunctional team leadership and collaboration
Professional Impact
Throughout her career, Natali has demonstrated a track record of driving transformative change and delivering measurable business results. She has successfully launched several award-winning marketing campaigns that have won industry recognition, including a prestigious Effie Award for her work on Unilever's "Radiant Beauty" campaign in 2023.
Natali's expertise and leadership have also been recognized within the industry, as she has been invited to speak at various marketing conferences and serve on industry advisory boards. Her contributions to the advancement of marketing practices in the FMCG sector have solidified her reputation as a respected thought leader in the field.
Conclusion
Natali Kasap's impressive career trajectory, coupled with her deep industry knowledge and strategic marketing acumen, make her a valuable asset to Unilever's Beauty & Wellbeing division. As the CMO, she is well-positioned to continue driving the company's growth and innovation in the ever-evolving beauty and wellness market.
