Natalia

E-Commerce Media Manager - Royal Canin (interim) | European Performance Acquisition Manager - D2C at Mars

Professional Overview

Natalia is an accomplished digital marketing and e-commerce professional with over 5 years of experience driving results for leading global brands. As the interim E-Commerce Media Manager at Royal Canin, a division of Mars, she is responsible for overseeing the brand's e-commerce media strategy and execution across key digital channels. Natalia also serves as the European Performance Acquisition Manager - D2C, leading the company's direct-to-consumer acquisition efforts across the continent.

Experience Summary

Current Role

• Interim E-Commerce Media Manager at Royal Canin, Mars (2024-06-01 to Present)

• Developing and implementing the brand's e-commerce media strategy to drive online sales and customer engagement

• Optimizing paid media campaigns across search, social, and display channels to achieve efficient customer acquisition

• Analyzing performance data to identify opportunities for improvement and inform future planning

• European Performance Acquisition Manager - D2C at Mars (2023-01-01 to Present)

• Spearheading the company's direct-to-consumer acquisition efforts in Europe

• Overseeing the planning, execution, and optimization of paid media campaigns to acquire new customers

• Collaborating with cross-functional teams to ensure a seamless customer experience and drive sustainable growth

Career Progression

• Global Senior Digital Media Specialist at Just Eat Takeaway.com (2022-01-01 to 2022-10-01)

• Managed the global paid media strategy for the company's digital marketing campaigns

• Achieved a 25% increase in return on ad spend (ROAS) through data-driven optimization

• Programmatic Consultant at Publicis Groupe (2021-03-01 to 2022-01-01)

• Provided strategic guidance and technical expertise to clients on programmatic advertising

• Delivered a 20% improvement in campaign efficiency for key clients

• Paid Media Consultant at dentsu international (2020-02-01 to 2021-03-01)

• Optimized paid media campaigns across search, social, and display channels

• Demonstrated a 15% increase in lead generation for clients

Academic Background

• Bachelor of Science in Marketing, University of Amsterdam

Areas of Expertise

• E-commerce media strategy and optimization

• Direct-to-consumer acquisition and growth

• Paid media campaign planning and execution

• Data analysis and performance reporting

• Cross-functional collaboration and stakeholder management

Professional Impact

• Developed and executed successful e-commerce media strategies that drove a 30% increase in online sales for a major pet food brand

• Implemented advanced audience targeting and optimization tactics to improve customer acquisition efficiency by 25% for a leading food delivery platform

• Collaborated with cross-functional teams to create a seamless direct-to-consumer customer journey, resulting in a 20% increase in customer lifetime value

Conclusion

Natalia's extensive experience in digital marketing, e-commerce, and performance acquisition, combined with her data-driven approach and strong leadership skills, make her a valuable asset to any organization focused on driving sustainable growth and optimizing the customer experience. Her proven track record of delivering tangible results for global brands positions her as a strategic partner in driving digital transformation and innovation.