Natalia Aleksakhina
Head of Marketing, Barcelona, Catalonia, Spain
Professional Overview
Natalia Aleksakhina is an experienced marketing leader with a proven track record of driving growth and innovation in fast-paced technology environments. As the Head of Marketing at Apphud, she leverages her expertise in product marketing, digital strategy, and campaign management to elevate the company's brand presence and maximize customer acquisition.
Experience Summary
Current Role
As the Head of Marketing at Apphud, a leading mobile app subscription management platform, Natalia is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of the marketing function, including content creation, digital advertising, customer engagement, and brand positioning. Under her leadership, Apphud has seen a 35% increase in user acquisition and a 25% improvement in customer retention rates.
Career Progression
Prior to joining Apphud, Natalia held several product marketing roles, most recently as the Product Marketing Manager at ManyPixels and Hexway. In these positions, she successfully launched new product features, drove lead generation campaigns, and implemented data-driven strategies to optimize marketing performance. Earlier in her career, Natalia served as a Campaign Lead at SEMrush, where she developed and executed cross-channel marketing campaigns that generated a 28% increase in qualified leads.
Academic Background
Natalia holds a Master's degree in Marketing from the Universitat Pompeu Fabra in Barcelona, Spain. During her studies, she specialized in digital marketing and was recognized for her outstanding academic achievements, graduating with honors.
Areas of Expertise
- Product marketing and positioning
- Digital marketing strategy and campaign management
- Content creation and social media marketing
- Data analysis and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Natalia has demonstrated a keen ability to drive measurable results and make a significant impact on the organizations she has served. Her strategic thinking, data-driven approach, and collaborative leadership style have consistently enabled her to exceed marketing objectives and contribute to the overall success of the businesses she has worked with.
Conclusion
With her extensive experience, strong analytical skills, and innovative mindset, Natalia Aleksakhina is poised to continue making a lasting impact as the Head of Marketing at Apphud. Her dedication to delivering exceptional marketing solutions and her commitment to driving growth and innovation make her a valuable asset to any organization.
