Natalia Ball

Global Chief Growth Officer, Pet Nutrition

Professional Overview

Natalia Ball is an accomplished global marketing and brand management executive with over 20 years of experience driving growth and innovation in the pet care and consumer packaged goods industries. As the Global Chief Growth Officer at Mars' Pet Nutrition division, she is responsible for leading the company's worldwide brand strategy, portfolio expansion, and market penetration efforts.

Experience Summary

Current Role

As the Global Chief Growth Officer at Mars Pet Nutrition, Natalia oversees the strategic direction and day-to-day operations of the company's global brand portfolio, including iconic pet food brands such as Cesar, Iams, and Pedigree. In this role, she is responsible for developing and executing growth strategies to expand the company's market share, drive new product innovation, and enhance brand equity across international markets. Under her leadership, the pet nutrition division has achieved double-digit revenue growth and increased its global market presence.

Career Progression

Prior to her current role, Natalia held several senior marketing and brand management positions at Mars and Procter & Gamble. As the Global Chief Brand Officer and Pet Specialty Retailing VP at Royal Canin, she spearheaded the company's digital transformation and e-commerce initiatives, resulting in significant online sales growth. Earlier in her career, she served as the Marketing VP for Mars' Global Pet Care & Treats Portfolio, where she was responsible for driving brand strategy and new product development for the company's leading pet food and treat brands.

Academic Background

Natalia holds a Master of Business Administration degree from the University of Cambridge, with a specialization in Marketing and International Business. She also earned a Bachelor of Science degree in Chemical Engineering from the University of Buenos Aires, where she graduated with high honors.

Areas of Expertise

• Global brand strategy and portfolio management

• New product development and innovation

• Omnichannel marketing and e-commerce

• Mergers, acquisitions, and integration

• Organizational transformation and change management

• Cross-cultural leadership and team building

Professional Impact

Natalia has been recognized as a transformative leader in the pet care industry, known for her ability to drive sustainable growth and market share expansion. She has served on the advisory board of the CMO Council since 2024, providing strategic guidance and insights to marketing executives across various industries. Natalia is passionate about leveraging data-driven insights and consumer-centric approaches to create meaningful connections between brands and pet owners worldwide.

Conclusion

With her extensive experience, proven track record of success, and a deep understanding of the pet care landscape, Natalia Ball is poised to continue driving innovation and growth within the Mars Pet Nutrition division. Her versatile skill set and forward-thinking mindset make her a valuable asset in navigating the evolving pet care market and delivering exceptional results for the company and its customers.