Natalia Bo

Art Director | New York, NY

Professional Overview

Natalia Bo is an accomplished Art Director with a strong background in graphic design and a keen eye for creative excellence. With over 6 years of experience in the industry, she has honed her skills in developing visually striking and impactful brand assets for leading companies.

Experience Summary

Current Role

As the Art Director at Clique Brands, Natalia is responsible for overseeing the creative direction and execution of all visual elements across the company's diverse portfolio. In this role, she leads a team of talented designers, collaborating closely with cross-functional stakeholders to ensure the successful delivery of innovative, on-brand campaigns and assets. Natalia's strategic vision and attention to detail have been instrumental in driving the company's creative vision and elevating its brand presence in the market.

Career Progression

Natalia's career at Clique Brands has been marked by a steady progression, showcasing her versatility and commitment to growth. She started as a Junior Graphic Designer in 2016 and quickly advanced to roles of increasing responsibility, including Social Graphic Designer, Graphic Designer, and Senior Graphic Designer, before being promoted to her current position as Art Director in 2022.

Throughout her tenure, Natalia has consistently demonstrated her ability to produce high-quality design work, manage complex projects, and foster strong collaborative relationships with cross-functional teams. Her contributions have been instrumental in the success of numerous campaigns and initiatives, solidifying her reputation as a talented and strategic creative professional.

Academic Background

Natalia holds a Bachelor's degree in Graphic Design from the Fashion Institute of Design & Merchandising, as well as a Bachelor's degree in Fine and Studio Arts from Portland State University. Her comprehensive educational background has equipped her with a strong foundation in design principles, art theory, and creative problem-solving.

Areas of Expertise

• Graphic design and art direction

• Brand identity development and implementation

• Omnichannel campaign creation and asset management

• Innovative digital and print design solutions

• Effective team leadership and project management

Professional Impact

Throughout her career, Natalia has demonstrated her ability to drive measurable results through her design work. Notable achievements include spearheading the rebrand of a major client, which resulted in a 25% increase in brand recognition, and leading the creation of a social media campaign that achieved a 35% higher engagement rate compared to previous efforts.

Conclusion

Natalia Bo's impressive track record, creative expertise, and visionary leadership make her a valuable asset to any organization. As she continues to grow in her role as Art Director at Clique Brands, Natalia is poised to make a lasting impact on the creative landscape, delivering exceptional work that elevates brands and resonates with diverse audiences.