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Natalia Modenova

Natalia Modenova


Founder
Los Angeles, California, United States

Professional Overview


Natalia Modenova is an accomplished entrepreneur and industry leader with a proven track record of driving innovation and growth in the fashion and media sectors. As the Founder of DRESSX, she leverages her deep expertise in fashion technology and digital innovation to transform the future of fashion. Natalia also serves as the Director and Co-founder of More Dash, a leading fashion and technology consulting firm, and as the Co-founder of the prestigious Fashion Tech Summit.

Experience Summary



Current Roles


Founder, DRESSX (2020-03-01 to Present)
  • Founded DRESSX, a pioneering digital fashion platform that enables customers to virtually try on and purchase virtual clothing

  • Responsible for overseeing all strategic and operational aspects of the business, including product development, marketing, and go-to-market strategy

  • Driving the company's mission to redefine the future of fashion and make virtual clothing accessible to a global audience


Director, Co-founder, More Dash (2014-05-01 to Present)
  • Co-founded More Dash, a leading fashion and technology consulting firm that helps brands and startups leverage emerging technologies to drive innovation

  • Provides strategic guidance and technical expertise to clients, enabling them to navigate the rapidly evolving fashion tech landscape


Co-founder, Fashion Tech Summit (2018-06-01 to Present)
  • Co-founded the Fashion Tech Summit, a premier industry event that brings together thought leaders, innovators, and decision-makers to explore the intersection of fashion and technology

  • Responsible for curating the event's programming, securing sponsorships, and driving overall event strategy and execution


Career Progression


Executive Director, Mercedes-Benz Kiev Fashion Days (2011-12-01 to 2018-02-01)
  • Served as the Executive Director of the prestigious Mercedes-Benz Kiev Fashion Days, leading the organization and production of the annual fashion event

  • Established the event as a premier platform for showcasing Ukrainian and Eastern European fashion talent on the global stage


Editor-in-Chief, TOP10.UA (2010-06-01 to 2012-06-01)
  • Served as the Editor-in-Chief of TOP10.UA, a leading Ukrainian online media platform, where she oversaw content strategy and editorial operations


Journalist, Kiev Media Holding (2007-02-01 to 2008-11-01)
  • Began her career as a journalist, working for the Kiev Media Holding, where she honed her skills in media and communications


Academic Background


Natalia holds a bachelor's degree in Journalism from the University of Kiev, where she graduated with honors.

Areas of Expertise


  • Fashion technology and digital innovation

  • Fashion industry strategy and consulting

  • Event curation and management

  • Media and communications

  • Entrepreneurship and business development


Professional Impact


  • Pioneered the development of DRESSX, a groundbreaking digital fashion platform that is transforming the way consumers engage with fashion

  • Established the Fashion Tech Summit as a premier industry event, attracting leading fashion and technology innovators from around the world

  • Guided the growth and success of More Dash, cementing the firm's reputation as a trusted advisor to fashion brands and startups


Conclusion


Natalia Modenova is a visionary entrepreneur and industry leader who is at the forefront of the convergence of fashion and technology. Through her work with DRESSX, More Dash, and the Fashion Tech Summit, she is shaping the future of the fashion industry and empowering brands and consumers to embrace the digital revolution.