Natalia Shmelova, CPA, CA

Director of Finance

Professional Overview
Natalia Shmelova is an accomplished finance executive with over 12 years of experience in the professional services industry. As the Director of Finance at Branch, she is responsible for leading the company's financial strategy, planning, and operations. Natalia's expertise spans financial reporting, treasury management, business partnering, and driving operational excellence.

Experience Summary

Current Role
Director of Finance, Branch (2022-09-01 to Present)

• Oversees all financial functions, including accounting, budgeting, forecasting, and cash flow management

• Provides strategic financial guidance to the executive team to support business growth and decision-making

• Implements robust financial controls and processes to ensure financial integrity and compliance

• Leads the finance team in driving efficiency, automation, and process improvements

Career Progression
Natalia's career trajectory has been marked by progressive growth and increasing responsibilities within the finance function. Prior to her current role, she held positions at Deloitte Canada, where she honed her expertise in mergers and acquisitions (M&A) transaction services, advising clients on complex financial and operational matters.

Finance Manager, Branch (2021-11-01 to 2022-09-01)

• Managed the day-to-day finance operations, including financial reporting, budgeting, and analysis

• Supported the expansion of the business into new markets through financial modeling and due diligence

• Streamlined financial processes and implemented data-driven decision-making tools

Senior Manager, SPA Advisory and M&A Transaction Services, Deloitte Canada (2019-09-01 to 2021-11-01)

• Advised clients on complex financial and operational matters related to M&A transactions

• Conducted comprehensive financial due diligence and integration planning

• Delivered strategic recommendations to support clients' growth and profitability objectives

Academic Background
Natalia holds a Bachelor of Commerce degree from the University of British Columbia and is a Chartered Professional Accountant (CPA, CA) in Canada.

Areas of Expertise

• Financial planning and analysis

• Treasury management and cash flow optimization

• Mergers and acquisitions

• Financial reporting and control

• Business partnering and strategic decision support

• Team leadership and organizational development

Professional Impact
Throughout her career, Natalia has demonstrated a strong track record of driving financial excellence and supporting the growth of the organizations she has served. At Branch, she has been instrumental in implementing robust financial controls, streamlining processes, and providing strategic financial guidance to the executive team.

Conclusion
Natalia Shmelova is a seasoned finance professional with a wealth of experience in the professional services industry. As the Director of Finance at Branch, she is poised to continue her track record of driving financial excellence and supporting the company's growth and profitability objectives.