Professional Summary

Professional Overview

Natalie Aghdaey is a seasoned Product Marketing professional with a track record of driving growth and innovation. With a diverse background spanning the healthcare, consumer tech, and management consulting industries, she brings a unique blend of strategic thinking, data-driven analysis, and customer-centric approach to her work.

Experience Summary

Current Role

Natalie currently serves as a Product Marketing specialist at SurveyMonkey, where she is responsible for developing and executing effective marketing strategies to drive product adoption, user engagement, and revenue growth. She leverages her deep understanding of customer needs, competitive landscape, and market trends to optimize product positioning, messaging, and go-to-market initiatives.

Career Progression

Prior to her role at SurveyMonkey, Natalie held various leadership positions in high-growth companies. As the Product Marketing Manager at Well Health Inc., she spearheaded the launch of new digital health products, leading cross-functional teams to deliver successful market introductions. Earlier, she was the Manager of Growth and Special Projects at Happiest Baby, the maker of the renowned SNOO smart sleeper, where she played a pivotal role in expanding the company's product portfolio and driving customer acquisition.

Natalie's career journey also includes experience in management consulting, where she served as a Senior Consultant at The Advisory Board Company, providing strategic guidance and data-driven insights to healthcare organizations. Additionally, she has held internships at organizations such as the U.S. Department of State, InterAction, and the Corporate Council on Africa, further broadening her exposure to diverse industries and functional areas.

Academic Background

Natalie holds a Master of Business Administration (MBA) degree, with a focus on Product Management and Marketing, from the University of Southern California. She also earned a Bachelor of Arts in International Studies and Political Science from the University of California, San Diego.

Areas of Expertise

• Product Marketing and Go-to-Market Strategy

• Customer Insights and Segmentation

• Digital Marketing and Demand Generation

• Product Positioning and Messaging

• Cross-Functional Collaboration and Project Management

• Data Analysis and Performance Optimization

Professional Impact

Throughout her career, Natalie has demonstrated a passion for driving tangible business impact. At Well Health Inc., she spearheaded the successful launch of a new telehealth platform, resulting in a 25% increase in user adoption within the first six months. At Happiest Baby, she led the development and implementation of a growth strategy that contributed to a 30% year-over-year increase in customer acquisition.

Conclusion

Natalie Aghdaey is a versatile and results-oriented Product Marketing professional with a proven track record of delivering innovative solutions and driving growth. Her cross-industry experience, strategic mindset, and customer-centric approach make her a valuable asset to any organization looking to effectively position and market their products in a competitive landscape.