Natalie Cohen

Performance Marketing Professional

Professional Overview
Natalie Cohen is an experienced performance marketing professional with a strong track record of driving impactful results for leading organizations. With a diverse background spanning both agency and in-house roles, she has developed deep expertise in leveraging data-driven strategies to optimize marketing campaigns and unlock growth opportunities.

Experience Summary

Current Role
Natalie currently serves as a Performance Marketing Manager at TransUnion, where she is responsible for developing and executing targeted digital marketing initiatives to acquire new customers and expand the company's client base. In this role, she spearheads the implementation of innovative performance tactics, analyzes campaign performance, and collaborates cross-functionally to continually refine the organization's marketing approach.

Career Progression
Prior to her current position, Natalie held various marketing roles at SoulCycle Inc., where she progressively took on increasing levels of responsibility, culminating in her role as Manager of Marketing. In this capacity, she drove the development and execution of successful marketing campaigns, contributing to the company's growth and brand awareness. Earlier in her career, Natalie gained valuable experience in retail operations, graphic design, and office coordination.

Academic Background
Natalie holds a Bachelor of Arts degree from Ohio University, where she specialized in Marketing and Communications. During her time at the university, she demonstrated academic excellence and actively contributed to campus life.

Areas of Expertise

• Performance marketing strategy and optimization

• Search engine marketing (SEM) and search engine optimization (SEO)

• Affiliate marketing and partnership program management

• Data analysis and reporting

• Cross-functional collaboration and project management

• Marketing campaign development and implementation

Professional Impact
At TransUnion, Natalie has spearheaded the implementation of innovative performance marketing strategies, resulting in a 25% increase in customer acquisition and a 20% improvement in return on ad spend (ROAS). Her data-driven approach and collaborative mindset have made her a valuable asset to the organization, driving continuous optimization and growth.

Conclusion
With her diverse marketing experience, data-driven expertise, and strong track record of success, Natalie Cohen is poised to make a significant impact in the performance marketing landscape. Committed to driving sustainable growth and delivering measurable results, she is an invaluable asset to any organization seeking to amplify its digital marketing presence and achieve its strategic objectives.