Natalie Graeme
Founder, Uncommon Creative Studio
Professional Overview
Natalie Graeme is an accomplished creative leader with over 20 years of experience driving innovation and success in the advertising and communications industry. As the Founder of Uncommon Creative Studio, she leverages her deep expertise in brand strategy, digital marketing, and creative direction to help companies of all sizes elevate their brand presence and engage their target audiences.
Experience Summary
Current Role
As the Founder of Uncommon Creative Studio since 2017, Natalie is responsible for setting the strategic vision, leading the creative team, and overseeing all client engagements. Under her direction, the studio has delivered award-winning campaigns for prestigious brands, driving measurable business impact through bold, disruptive creative. Natalie also serves in advisory roles for several industry organizations, including WACL (Women in Advertising & Communications Leadership) and the Create Charity development council, further solidifying her reputation as a respected voice and thought leader in the field.
Career Progression
Natalie's career journey has been marked by progressive leadership roles and a demonstrated ability to drive transformative change. Prior to founding Uncommon, she served as the Managing Director and Managing Partner at Grey London, where she spearheaded the agency's business development efforts and oversaw the delivery of high-impact campaigns. Earlier in her career, Natalie held senior account management positions at esteemed agencies such as Mother, WCRS, and Fallon, London, honing her skills in client relations, strategic planning, and creative execution.
Academic Background
Natalie holds a Bachelor of Arts degree in Communications from the University of Sussex, where she graduated with distinction.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing communications
- Digital and social media marketing
- Creative direction and campaign development
- Client relationship management
- Business development and growth strategy
- Mentorship and talent development
Professional Impact
Under Natalie's leadership, Uncommon Creative Studio has consistently delivered award-winning campaigns that have helped clients achieve significant business results. Her work has been recognized by industry organizations such as the Cannes Lions, D&AD, and the Clios, further solidifying her reputation as a creative force within the advertising and communications industry.
Conclusion
Natalie Graeme is a visionary leader who has dedicated her career to pushing the boundaries of creative excellence and driving measurable impact for her clients. With her deep industry expertise, innovative mindset, and collaborative approach, she continues to position Uncommon Creative Studio as a go-to partner for brands seeking to stand out in a crowded marketplace.
