Natalie Markoff

Chief Marketing Officer

Professional Overview
Natalie Markoff is a seasoned marketing executive with over 20 years of experience driving strategic brand and business growth in the retail and consumer goods industries. As the Chief Marketing Officer at Vosges Haut-Chocolat, she is responsible for leading the company's marketing, advertising, and public relations initiatives to further strengthen the brand's reputation and expand its customer base.

Experience Summary

Current Role
As the Chief Marketing Officer at Vosges Haut-Chocolat since 2015, Natalie is instrumental in shaping the company's marketing strategy and overseeing the execution of high-impact campaigns. She has been instrumental in driving a 25% increase in brand awareness and a 20% growth in online sales through the implementation of targeted digital marketing initiatives and the development of innovative content strategies.

Career Progression
Prior to her current role, Natalie held several leadership positions in the marketing and public relations fields. She served as the President of Marketing and Public Relations at Vosges Haut-Chocolat from 2003 to 2007, where she successfully launched the brand in new international markets and implemented strategic partnerships that resulted in a 30% increase in revenue. Natalie also held marketing roles at Liz Lange Maternity from 1999 to 2003, where she played a key role in the brand's expansion and the development of its digital presence.

In 2008, Natalie founded The Markoff Group, a boutique marketing and public relations firm, where she has provided strategic counsel and executed high-impact campaigns for a diverse portfolio of clients.

Academic Background
Natalie holds a Bachelor's degree in Marketing and Italian Language from the SMU Cox School of Business, where she graduated with honors.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital marketing and social media

• Public relations and media relations

• Retail and consumer goods industry knowledge

• Strategic partnership and business development

Professional Impact
Throughout her career, Natalie has demonstrated a proven track record of driving measurable business results through her innovative marketing strategies and leadership. She is known for her ability to identify and capitalize on emerging trends, as well as her commitment to delivering exceptional customer experiences.

Conclusion
Natalie Markoff is a highly accomplished marketing executive with a deep understanding of the retail and consumer goods industries. Her strategic vision, creative problem-solving, and track record of success make her a valuable asset to Vosges Haut-Chocolat as it continues to strengthen its brand and expand its reach.