Natalie McGrath

Chief Marketing Officer

Professional Overview
Natalie McGrath is an accomplished marketing executive with over 15 years of experience driving growth and innovation across the retail, fashion, and fintech industries. As the Chief Marketing Officer at Rent The Runway, she is responsible for leading the company's global marketing strategies, overseeing brand development, digital marketing, and customer acquisition initiatives. Natalie's diverse background and proven track record of success make her a respected leader in the field of marketing.

Experience Summary

Current Role
As the Chief Marketing Officer at Rent The Runway, Natalie is responsible for crafting and executing the company's marketing vision, which has contributed to a 25% increase in customer acquisition and a 20% uplift in brand awareness over the past year. She oversees a team of 30 marketing professionals and has been instrumental in developing innovative campaigns that have strengthened Rent The Runway's position as a leading player in the subscription-based fashion rental market.

Career Progression
Prior to her current role, Natalie served as the Vice President of Marketing for Afterpay's US and EMEA operations, where she spearheaded the company's expansion into new international markets and drove a 30% increase in merchant partnerships. She also held marketing leadership positions at Cash App, Boohoo Group PLC, Coach, and Alexander Wang Inc., where she consistently delivered measurable results and demonstrated a keen ability to adapt to evolving market dynamics.

Academic Background
Natalie holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles, where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Strategic marketing planning and execution

• Digital marketing and e-commerce optimization

• Brand building and creative development

• Customer segmentation and targeted campaigns

• International market expansion and localization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Natalie has spearheaded numerous successful marketing initiatives that have driven significant revenue growth, improved customer engagement, and elevated brand positioning for the companies she has served. Her ability to combine data-driven insights with creative thinking has consistently positioned her as a trusted advisor and innovative problem-solver.

Conclusion
Natalie McGrath's extensive experience, strategic vision, and proven track record of driving marketing excellence make her a valuable asset to Rent The Runway and the broader retail and fashion industries. As she continues to lead the company's marketing efforts, Natalie is poised to further strengthen Rent The Runway's competitive advantage and contribute to its long-term success.