Natalie Szaroleta
Director of Brand Experience
New York, New York, United States
Professional Overview
Natalie Szaroleta is an accomplished retail and brand experience professional with over a decade of experience in the fashion industry. As the Director of Brand Experience at Authentic Brands Group, she leverages her expertise in visual merchandising, international operations, and brand strategy to drive impactful initiatives that enhance the brand's global presence and customer engagement.
Experience Summary
Current Role
As the Director of Brand Experience at Authentic Brands Group, Natalie is responsible for overseeing the development and implementation of cohesive brand experiences across the company's diverse portfolio of fashion and lifestyle brands. In this role, she collaborates cross-functionally to align visual merchandising, digital assets, and in-store environments with the brand's overarching strategy and values. Natalie's leadership has been instrumental in driving measurable improvements in customer satisfaction, brand perception, and overall business performance.
Career Progression
Prior to her current role, Natalie held several positions at Authentic Brands Group, including Senior Manager of Visual Merchandising, where she spearheaded international expansion efforts and implemented best-in-class visual standards. She also brings experience from her time at Nautica and Brooks Brothers, where she excelled in visual merchandising, international sales, and operations roles, demonstrating a proven track record of driving innovation and exceeding business objectives.
Academic Background
Natalie holds a Bachelor of Arts degree in Fashion Merchandising from Montclair State University, where she graduated with Honors and demonstrated a strong academic aptitude for the fashion industry.
Areas of Expertise
- Visual Merchandising and Brand Experience Design
- International Retail Operations and Expansion
- Omnichannel Brand Strategy and Implementation
- Cross-Functional Project Management and Collaboration
- Retail Analytics and Performance Optimization
Professional Impact
Throughout her career, Natalie has been recognized for her ability to deliver measurable results and drive positive change within the organizations she has served. At Authentic Brands Group, she has been instrumental in developing and executing successful brand strategies that have contributed to the company's growth and market leadership. Natalie's dedication, creativity, and strategic vision have made her a valuable asset to her teams and a respected leader within the fashion industry.
Conclusion
Natalie Szaroleta is a dynamic and innovative retail professional with a proven track record of driving brand transformation and enhancing customer experiences. Her versatile skillset, global perspective, and commitment to excellence make her a valuable asset to Authentic Brands Group and a respected leader in the industry.
