Natalie Virtue

Vice President, QVC Sales and Trade Marketing
Wynnewood, PA, United States

Professional Overview

Natalie Virtue is an accomplished sales and trade marketing executive with over 15 years of experience in the retail and consumer products industries. As the Vice President of QVC Sales and Trade Marketing at Peter Thomas Roth Clinical Skin Care, she leverages her deep expertise in omnichannel sales strategy, brand positioning, and trade marketing to drive exceptional growth and market share for her organization.

Experience Summary

Current Role

Natalie has served as the Vice President of QVC Sales and Trade Marketing at Peter Thomas Roth Clinical Skin Care since 2012. In this role, she is responsible for developing and executing strategic sales and trade marketing initiatives to maximize the brand's presence and performance on the QVC platform. Natalie's leadership has been instrumental in securing prime product placement, negotiating favorable terms, and driving consistent revenue growth for the brand.

Career Progression

Prior to her current role, Natalie held various merchandising and planning positions at leading retail and e-commerce companies. As the Merchandise Planning Manager at Macy's.com, she played a key role in optimizing inventory management and enhancing the online shopping experience. Earlier in her career, Natalie served as a Merchandise Planner at QVC and a Merchandise Buyer at Covidien, where she honed her skills in category management, sales forecasting, and vendor relationship management.

Academic Background

Natalie holds a Bachelor's degree from West Chester University of Pennsylvania, where she specialized in Retail and Consumer Studies.

Areas of Expertise

• Omnichannel sales strategy and execution

• Brand positioning and trade marketing

• Category management and product assortment planning

• Inventory optimization and financial planning

• Vendor relationship management and negotiation

Professional Impact

Under Natalie's leadership, Peter Thomas Roth Clinical Skin Care has consistently outperformed its category on the QVC platform, achieving double-digit year-over-year sales growth and securing prime real estate for the brand's products. Natalie's strategic vision and data-driven approach have been instrumental in strengthening the brand's presence and driving customer loyalty.

Conclusion

Natalie Virtue is a seasoned sales and marketing executive with a proven track record of driving growth and innovation in the retail and consumer products industries. Her deep understanding of the QVC platform, coupled with her strategic acumen and collaborative leadership style, make her a valuable asset to the organizations she serves. Natalie is poised to continue making a significant impact in her current role and beyond.