Natalie Wills
Accomplished Brand Marketing Executive with Global Experience
Professional Overview
Natalie Wills is an established brand marketing leader with over a decade of experience driving impactful campaigns and achieving remarkable business results. As the Vice President of Brand Marketing at Booking.com, she is responsible for spearheading the company's global brand strategy, overseeing creative development, and amplifying the brand's presence across international markets. With a strong background in the consumer goods and e-commerce industries, Natalie leverages her expertise in consumer insights, digital marketing, and data-driven decision-making to elevate brand positioning and deliver exceptional customer experiences.
Experience Summary
Current Role
As the Vice President of Brand Marketing at Booking.com, Natalie is responsible for leading the company's global brand strategy and marketing initiatives. In this role, she oversees a team of marketing professionals, collaborating closely with cross-functional stakeholders to develop and execute integrated campaigns that resonate with the brand's diverse customer base. Natalie's strategic vision and data-driven approach have been instrumental in driving brand awareness, improving customer engagement, and contributing to the company's continued growth and market leadership.
Career Progression
Prior to joining Booking.com, Natalie served as the Global Marketing VP and a member of the Management Team at Zalando, Europe's leading online fashion platform. In this role, she spearheaded the company's creative, social media, consumer PR, and influencer marketing strategies, helping to elevate Zalando's brand presence and strengthen its emotional connection with customers. Before Zalando, Natalie held several senior-level positions at Diageo and SABMiller, where she led the global marketing and brand development efforts for renowned spirits and beer brands, such as CÎROC Vodka and Miller Genuine Draft.
Academic Background
Natalie holds a Bachelor of Business Administration degree from the University of Amsterdam, where she specialized in Marketing and International Business. During her studies, she participated in several prestigious exchange programs, further expanding her global perspective and cross-cultural competencies.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital marketing and content creation
- Consumer insights and data-driven decision-making
- Cross-functional leadership and team management
- Global marketing operations and execution
Professional Impact
Throughout her career, Natalie has been recognized for her innovative marketing strategies and her ability to drive measurable business impact. At Zalando, she spearheaded the company's highly successful social media and influencer marketing campaigns, which contributed to a significant increase in brand awareness and customer engagement. At Diageo, Natalie's leadership in the global marketing of CÎROC Vodka helped to elevate the brand's premium positioning and expand its international footprint.
Conclusion
Natalie Wills is a seasoned brand marketing executive with a proven track record of delivering impactful campaigns and achieving outstanding business results. With her strategic vision, data-driven approach, and cross-functional leadership expertise, she is well-equipped to drive the continued growth and success of Booking.com's global brand presence. Natalie's passion for innovation, coupled with her deep understanding of consumer behavior and market trends, make her a valuable asset to any organization seeking to strengthen its brand equity and customer loyalty.
