Natasha El Baba
Current Position
Vice President of People & Culture at Microserve
Professional Background
Natasha El Baba has an extensive background in executive leadership with over a decade of experience. She has established herself as a catalyst for strategic innovation and growth, particularly within the realms of B2B sales and operations. Her professional expertise spans enhancing customer experiences, optimizing operational processes, and crafting groundbreaking sales strategies.
Career Highlights and Achievements
- Vice President of People & Culture at Microserve: Natasha plays a critical role in shaping the company's culture, talent acquisition, and retention strategies.
- Former Executive Role at Shaw: Before joining Microserve, Natasha spent over 14 years at Shaw, where she significantly contributed to the organization both personally and professionally. She opted for a voluntary departure package in 2023.
- Professional Skills: Natasha is recognized for her strategic leadership, client management, and her ability to drive transformative change within organizations.
Notable LinkedIn Activity
- Embracing Change: In a recent LinkedIn post dated June 27, 2024, Natasha shared insights on embracing change and the importance of gratitude as she transitioned from Calgary to Vancouver a year ago. This post highlights her adaptive mindset and forward-thinking approach.
- Strategic Thought Leadership: Through various posts, Natasha has evidenced her commitment to shaping tomorrow's legacy through strategic planning and client management.
Company Performance and Initiatives
Microserve has been recognized for significant achievements in 2024, including:
- Fastest-Growing Companies: Named one of BC’s Fastest-Growing Companies by BIV.
- CRN’s Fast Growth 150 List: Ranked No. 80 in CRN’s Fast Growth 150 List.
- Business Health & Wellness: Finalist for the Alberta Business Health & Wellness Award of Distinction.
- Community Engagement: Active participation in philanthropic activities such as raising $8,500 for the Douglas College Foundation.
Industry and Company Engagement
Microserve is deeply involved in IT solutions and services, with offices in Alberta and British Columbia. They prioritize employee well-being and community engagement, as reflected in their recent initiatives and recognitions. This commitment to excellence and community is likely a direct influence from leaders like Natasha.
Conclusion
Natasha El Baba is a pivotal executive at Microserve, with a comprehensive skill set in leadership, strategic planning, and operations. Her contributions are integral to Microserve's sustained growth and industry recognition. Engaging with Natasha could offer invaluable insights and opportunities, particularly in leveraging B2B sales strategies and organizational culture enhancements.
