Natasha Holland-Edmond

Database Marketing Manager

Professional Overview
Natasha Holland-Edmond is a seasoned Database Marketing Manager with over 15 years of experience in the retail and direct marketing industries. She specializes in leveraging data-driven strategies to optimize marketing campaigns and drive customer engagement. Natasha's expertise spans database management, segmentation analytics, and multichannel campaign execution.

Experience Summary

Current Role
As the Database Marketing Manager at Aarons, Natasha is responsible for developing and implementing targeted marketing initiatives that enhance customer loyalty and drive sales growth. She oversees the end-to-end campaign management process, from data integration and analysis to content creation and performance tracking. Under Natasha's leadership, the company has achieved a 20% increase in customer retention and a 15% uplift in email marketing engagement.

Career Progression
Prior to her current role, Natasha served as the Client Services Manager, Direct Mail and Fulfillment at Corporate Mailing and Fulfillment Solutions. In this position, she managed complex, multi-channel marketing campaigns for a diverse client portfolio, delivering measurable results and exceeding client satisfaction targets. Earlier in her career, Natasha held an Assistant Project Manager role in Retail Operations at Tops Markets, where she honed her skills in process optimization and operational efficiency.

Academic Background
Natasha holds a Bachelor of Science degree in Marketing from the University of Georgia, where she graduated with Honors. She is committed to continuous learning and has completed various industry certifications, including Google Analytics and Salesforce Marketing Cloud Specialist.

Areas of Expertise

• Database management and segmentation

• Multichannel campaign planning and execution

• Performance analytics and optimization

• Customer relationship management (CRM) strategies

• Cross-functional collaboration and project management

Professional Impact
Throughout her career, Natasha has demonstrated a strong track record of driving impactful marketing initiatives and delivering measurable results. At Aarons, she has been instrumental in developing personalized customer journeys that have led to a 25% increase in repeat business. Natasha's innovative approaches to data-driven marketing have earned her recognition within the industry, and she is frequently invited to speak at national marketing conferences.

Conclusion
Natasha Holland-Edmond is a versatile and forward-thinking Database Marketing Manager who excels at leveraging data insights to enhance customer experiences and drive business growth. Her extensive industry knowledge, coupled with her strategic mindset and strong leadership skills, make her a valuable asset to any organization seeking to maximize the impact of its marketing efforts.