Professional Overview
Natasha Longstreet is an experienced marketing operations professional with a proven track record of driving global success for leading consumer brands. As the Senior Global Marketing Operations Manager at Mars, she oversees critical end-to-end marketing processes and technology solutions that enable efficient and impactful brand campaigns worldwide.
Experience Summary
Current Role
In her current role at Mars, Natasha is responsible for streamlining global marketing operations to support the company's diverse portfolio of iconic confectionery, food, and pet care products. She leads cross-functional teams in implementing innovative workflow automation, data analytics, and digital asset management systems that enhance marketing agility and return on investment. Under Natasha's leadership, Mars has achieved significant operational efficiencies and increased marketing campaign effectiveness across Europe.
Career Progression
Natasha joined Mars in 2015 as a Supply Chain Project Manager, quickly rising through the ranks to take on roles of increasing responsibility. She has served as a Category Manager, Category Strategy Manager, Field Sales Leader, and most recently, as the Social Media Digital Commerce & Community Lead for Europe. In these positions, Natasha has demonstrated her ability to drive business growth, optimize operations, and build high-performing teams.
Academic Background
Natasha holds a Bachelor's degree in Business Administration from the University of Exeter, where she graduated with First Class Honors. She is a dedicated lifelong learner, continuously expanding her expertise through executive education programs and industry-specific certifications.
Areas of Expertise
- Global marketing operations management
- Digital marketing and e-commerce strategy
- Supply chain optimization and project management
- Category management and data-driven decision making
- Cross-functional team leadership and stakeholder engagement
Professional Impact
During her tenure at Mars, Natasha has spearheaded numerous transformative initiatives that have yielded tangible business results. As the Social Media Digital Commerce & Community Lead for Europe, she led the development and implementation of a highly successful social media and digital commerce strategy that increased online sales by 28% and enhanced brand loyalty across key markets.
Conclusion
Natasha Longstreet is a versatile and strategic marketing operations professional who thrives in fast-paced, global environments. With her extensive experience, innovative mindset, and collaborative leadership style, she is poised to continue driving exceptional results for Mars and making a lasting impact on the consumer goods industry.
