Natasha Steenkamp – CAMILLA AND MARC
Executive Summary
Natasha Steenkamp currently serves as the Digital Director and, in relevant sources, also appears described as Head of Marketing and Digital at CAMILLA AND MARC. She is based in Sydney, New South Wales, Australia. With over 15 years of global experience in digital and marketing, Natasha is positioned at the strategic center of CAMILLA AND MARC’s digital transformation and brand elevation efforts.
Professional Background and Role
Natasha Steenkamp is recognized as a seasoned digital and marketing expert, holding senior executive positions such as Digital Director, with reported responsibilities including both marketing and digital leadership for the brand. Her title frequently includes notations for P&L management and leadership, suggesting accountability for budget oversight and cross-functional team management. Natasha’s expertise is underpinned by extensive experience at international companies, aligning with CAMILLA AND MARC’s global brand ambitions. She appears as a pivotal member of the executive team, directly shaping the brand’s digital growth, customer experience, and omnichannel strategy.
Core Competencies and Achievements
- Digital Strategy & Leadership: Natasha leads the brand’s digital initiatives, leveraging her deep industry experience for both e-commerce expansion and digital customer engagement.
- Marketing Management: She is responsible for integrated marketing strategies, overseeing campaigns that span CRM, social media, and brand storytelling.
- P&L Management: Her LinkedIn credentials highlight operational command over profit and loss, indicating full commercial ownership of digital and marketing investments.
- Global Experience: Bringing an international perspective to CAMILLA AND MARC, Natasha is adept at managing growth initiatives in mature and emerging markets.
- Team Development: Her position and portfolio suggest strong skills in team leadership, talent development, and fostering a high-performance culture.
A significant recent achievement includes CAMILLA AND MARC’s entry into Galeries Lafayette Paris Haussmann, integrating the brand into a premier retail environment and signaling international expansion under her digital leadership.
Education and Certifications
Natasha Steenkamp holds credentials from the Chartered Institute of Marketing (CIM), underlining her professional standing and command of advanced marketing principles.
Organizational Context: CAMILLA AND MARC
- CAMILLA AND MARC is an Australian luxury fashion brand with a strong digital and international focus, headquartered in Waterloo, Sydney, NSW, Australia.
- The company’s expansion into globally recognized retail venues (e.g., Galeries Lafayette Paris) and enhanced digital presence align with Natasha’s expertise and current remit.
Professional Network and Visibility
- Natasha is highly visible within professional circles, with 500+ LinkedIn connections, demonstrating strong industry engagement.
- Frequently referenced in digital marketing, leadership, and brand communications postings, she is an accessible and influential figure in the fashion and retail technology landscape.
Location
Sydney, New South Wales, Australia (Waterloo) is noted as her main base of operations, consistent with CAMILLA AND MARC’s headquarters.
Actionable Insights
- Stakeholder for Digital & Marketing Solutions: Natasha Steenkamp is the principal contact for technology, marketing automation, CRM, digital commerce platforms, and data-driven marketing initiatives at CAMILLA AND MARC.
- Executive Decision Maker: Her P&L and team leadership responsibilities indicate direct influence over budgeting and vendor selection in the digital and marketing domain.
- Focus on Global Expansion: Current projects include international retail rollouts and omnichannel strategy, making her receptive to global best practices and transformative solutions.
> Key Determinant: Engagement with Natasha should center on advanced digital marketing, omnichannel customer engagement, scalable e-commerce, and performance analytics, with an appreciation for luxury sector nuances and international growth trajectories.
