Natasha Wilson
Senior Vice President Business Development and Sales
Professional Overview
Natasha Wilson is a seasoned retail and merchandising executive with over 15 years of experience driving business growth and transforming operations across the fashion and e-commerce industries. As the Senior Vice President of Business Development and Sales at LAGOS, she leverages her deep expertise in product curation, brand strategy, and channel expansion to spearhead the company's commercial initiatives and bolster its market presence.
Experience Summary
Current Role
As the Senior Vice President of Business Development and Sales at LAGOS, Natasha is responsible for developing and executing comprehensive growth strategies to increase the brand's visibility, customer base, and revenue streams. She oversees the company's sales operations, forges strategic partnerships, and implements innovative merchandising and go-to-market approaches to drive sustainable growth. Under her leadership, LAGOS has expanded its retail footprint, diversified its product portfolio, and strengthened its position as a leading player in the luxury jewelry market.
Career Progression
Prior to joining LAGOS, Natasha held several senior-level positions at prominent fashion and retail organizations. As the GMM Intimates, Swim, Active, Men's and Women's Accessories and Shoes at Urban Outfitters, she spearheaded the curation and development of diverse product categories, driving significant revenue growth and operational efficiency. In her previous roles at Bluefly and INTERMIX, Natasha honed her expertise in merchandising, brand management, and digital transformation, contributing to the companies' success in a rapidly evolving retail landscape.
Academic Background
Natasha holds a Bachelor of Science in Fashion Merchandising from the Fashion Institute of Technology, where she graduated with honors and established a strong foundation in product development, trend analysis, and consumer behavior.
Areas of Expertise
- Omnichannel retail strategy and execution
- Merchandising and product curation
- Brand building and repositioning
- Strategic partnerships and business development
- Digital transformation and e-commerce optimization
- Cross-functional leadership and team management
Professional Impact
Throughout her career, Natasha has consistently delivered exceptional results, driving double-digit revenue growth and improving operational efficiency for the organizations she has served. At Urban Outfitters, she successfully led the diversification of the company's product portfolio, resulting in a 25% increase in gross merchandise value. During her tenure at Bluefly, Natasha played a pivotal role in the company's digital transformation, enhancing the online customer experience and increasing website conversion rates by 18%.
Conclusion
With her comprehensive industry expertise, strategic vision, and proven track record of success, Natasha Wilson is well-positioned to propel LAGOS to new heights as the company's Senior Vice President of Business Development and Sales. Her unwavering commitment to innovation, customer-centricity, and operational excellence makes her a valuable asset in driving the brand's long-term growth and profitability.
