Nate Corrieri
Vice President Marketing | Frisco, Texas, United States
Professional Overview
Nate Corrieri is a seasoned marketing executive with over 15 years of experience driving growth and innovation in the e-commerce and fintech industries. As the Vice President of Marketing at AddShoppers, he is responsible for leading the company's global marketing strategy, overseeing brand development, demand generation, and digital channel optimization.
Experience Summary
Current Role
As the Vice President of Marketing at AddShoppers, Nate is responsible for developing and executing the company's comprehensive marketing strategy to drive customer acquisition, engagement, and retention. He has spearheaded the implementation of data-driven campaigns that have resulted in a 27% increase in website traffic and a 22% boost in conversion rates. Nate's collaborative leadership style and deep understanding of the e-commerce landscape have been instrumental in positioning AddShoppers as a prominent player in the industry.
Career Progression
Prior to joining AddShoppers, Nate served as a Fractional CMO and Growth Marketing Consultant at NMC Media, where he provided strategic marketing guidance to a portfolio of high-growth startups. Before that, he held the role of Marketing Director at Klarna, where he played a crucial role in the company's successful expansion into the North American market. Nate's entrepreneurial journey includes co-founding Piggy, a fintech startup focused on optimizing the online shopping experience, which was later acquired by Klarna.
Throughout his career, Nate has demonstrated a strong track record of driving growth and innovation. As the Head of Growth and VP of Marketing at eServGroup, he implemented data-driven strategies that resulted in a 35% increase in customer acquisition and a 28% improvement in customer lifetime value.
Academic Background
Nate holds a Bachelor of Science degree in Marketing from the University of Texas at Dallas, where he graduated with honors and was recognized for his academic excellence.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Demand generation and lead nurturing
- E-commerce customer acquisition and retention
- Performance marketing and analytics
- Strategic leadership and team management
Professional Impact
Nate's contributions have been recognized both within his organizations and across the industry. At Klarna, he spearheaded the launch of a groundbreaking mobile-first marketing campaign that earned the company a prestigious industry award. As the Co-Founder of Piggy, Nate played a pivotal role in shaping the company's innovative approach to online shopping, ultimately leading to its successful acquisition.
Conclusion
With his extensive experience, strategic mindset, and proven track record of driving growth, Nate Corrieri is a valuable asset to any organization seeking to enhance its marketing capabilities and achieve sustainable success in the e-commerce and fintech sectors.