Nathalie Rochester
Senior Field Marketing Manager
Chicago, IL, United States
Professional Overview
Nathalie Rochester is an experienced Senior Field Marketing Manager at Braze, a leading customer engagement platform. With a strong background in field marketing, she specializes in developing and executing strategic marketing initiatives that drive brand awareness, lead generation, and customer engagement within targeted geographic regions.
Experience Summary
Current Role
As the Senior Field Marketing Manager at Braze, Nathalie is responsible for planning and implementing effective field marketing strategies across the Midwest region. In this role, she oversees the coordination of events, conferences, and other experiential marketing activities to connect with key customers and prospects. Nathalie's data-driven approach and ability to align field marketing initiatives with broader business objectives have enabled her to deliver measurable results and contribute to Braze's continued growth and success.
Career Progression
Prior to joining Braze, Nathalie held various marketing roles, steadily progressing in her career. She started as a Marketing Coordinator at a technology startup, where she honed her skills in event planning, content creation, and digital marketing. Nathalie then moved to a mid-sized technology company, serving as a Field Marketing Specialist and leading regional marketing campaigns that drove increased brand visibility and lead generation.
Academic Background
Nathalie holds a Bachelor of Arts degree in Marketing from the University of Colorado at Boulder, where she graduated with honors. She also completed a semester abroad at the University of Sydney, gaining valuable international experience and exposure to diverse marketing strategies.
Areas of Expertise
- Field marketing strategy and execution
- Event planning and management
- Lead generation and demand generation
- Content creation and digital marketing
- Stakeholder management and cross-functional collaboration
- Data analysis and performance reporting
Professional Impact
Nathalie's contributions have been instrumental in driving the success of her previous and current employers. At Braze, she has spearheaded the development and implementation of innovative field marketing campaigns that have increased brand awareness and generated high-quality leads within the Midwest region. Nathalie's ability to adapt to changing market conditions and her dedication to delivering measurable results have earned her recognition as a valued member of the Braze marketing team.
Conclusion
With her extensive experience in field marketing, strong analytical skills, and proven track record of success, Nathalie Rochester is poised to continue making a significant impact in her role at Braze. Her passion for driving customer engagement and her commitment to delivering exceptional results make her a valuable asset to the organization.
