Professional Summary
Professional Overview
Nathaly Rojas is a seasoned Senior Brand and Marketing Lead with a diverse background in digital transformation, communications, and marketing. She leverages her extensive industry experience and technical expertise to drive impactful brand strategies and marketing initiatives across multiple sectors.
Experience Summary
Current Role
As the Senior Brand and Marketing Lead at TransUnion, Nathaly is responsible for developing and executing holistic brand and marketing programs that enhance the company's visibility, reputation, and market positioning. She collaborates cross-functionally to create engaging content, manage digital campaigns, and optimize marketing efforts to support TransUnion's strategic objectives.
Concurrently, Nathaly serves as a Especialista de Transformación Digital at CredibanCo, where she leads the organization's digital transformation initiatives, and as an Analista de Comunicaciones at Credivalores, where she oversees the company's internal and external communication strategies.
Career Progression
Prior to her current roles, Nathaly gained valuable experience as an Analista de Marketing at DataCrédito Experian and a Practicante de Comunicaciones at Grupo Éxito. In these positions, she honed her skills in data-driven marketing, brand management, and strategic communications, contributing to the success of these prominent organizations.
Academic Background
Nathaly holds a Bachelor's degree in Communications from Universidad de los Andes, where she demonstrated academic excellence and a keen interest in the intersection of technology, marketing, and brand development.
Areas of Expertise
- Brand strategy and management
- Digital marketing and campaign optimization
- Content creation and storytelling
- Data analysis and performance reporting
- Cross-functional collaboration and project management
- Strategic communications and public relations
Professional Impact
Throughout her career, Nathaly has played a pivotal role in driving digital transformation, enhancing brand visibility, and delivering measurable marketing results. Her contributions have earned her recognition as a trusted marketing and communications professional within the industry.
Conclusion
With a proven track record of success, Nathaly Rojas is a versatile and innovative marketing leader who continues to make a significant impact in the industries she serves. Her deep expertise, strategic mindset, and commitment to excellence make her a valuable asset to any organization seeking to elevate its brand and marketing efforts.
