Nathan Kokemor
EVP, Chief Marketing Officer
Professional Overview
Nathan Kokemor is an experienced marketing executive with a proven track record of driving brand growth and digital transformation across the financial services industry. As the EVP and Chief Marketing Officer at Broadway Bank, he is responsible for leading the organization's comprehensive marketing and communications strategies to enhance customer engagement and market share.
Experience Summary
Current Role
As the EVP and Chief Marketing Officer at Broadway Bank, Nathan is accountable for overseeing all aspects of the bank's marketing initiatives, including brand management, advertising, digital marketing, and customer experience. Under his leadership, the marketing team has achieved significant improvements in web traffic, social media engagement, and cross-sell rates, contributing to the bank's overall growth and profitability.
Career Progression
Prior to his current role, Nathan held various marketing leadership positions at prominent financial institutions, including American National Bank of Texas, BBVA Compass, and TXU Energy. Throughout his career, he has demonstrated a strong ability to develop and execute successful multi-channel marketing campaigns, implement data-driven strategies, and foster collaborative cross-functional relationships.
Academic Background
Nathan holds a Bachelor of Business Administration in Marketing from the University of Texas at Austin, where he graduated with honors. He is also a Certified Digital Marketing Professional, staying at the forefront of industry best practices and emerging trends.
Areas of Expertise
- Financial services marketing
- Brand strategy and positioning
- Digital marketing and social media
- Customer experience optimization
- Data analytics and performance management
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at BBVA Compass, Nathan spearheaded a comprehensive rebranding initiative that resulted in a 15% increase in brand awareness and a 20% improvement in customer satisfaction scores. At TXU Energy, he played a key role in the launch of a highly successful digital marketing campaign that drove a 25% uplift in online customer acquisition.
Conclusion
With his extensive experience, strategic vision, and data-driven approach, Nathan Kokemor is a respected marketing leader who consistently delivers measurable results for the organizations he serves. As the EVP and Chief Marketing Officer at Broadway Bank, he is poised to continue driving the bank's growth and market leadership through innovative, customer-centric marketing initiatives.