Nathaniel Acton

Strategic Advisor | Investor and VP- Global Marketing

Professional Overview
Nathaniel Acton is a strategic marketing executive with over a decade of experience driving global growth for leading technology and fintech companies. As the VP of Global Marketing at EMURGO, he is responsible for developing and executing innovative marketing strategies to expand the company's international footprint and drive adoption of its blockchain-based solutions. Additionally, Nathaniel serves as a Strategic Advisor and Investor at Bidmath, where he leverages his deep industry expertise to identify and support promising startups.

Experience Summary

Current Roles
VP - Global Marketing, EMURGO (2022 - Present)

• Spearheading the development and implementation of comprehensive marketing campaigns to increase brand awareness and customer acquisition for EMURGO's suite of blockchain-powered products and services

• Collaborating cross-functionally with product, sales, and business development teams to align marketing initiatives with overarching business objectives

• Analyzing market trends, competitor landscape, and customer insights to inform strategic decision-making and optimize marketing strategies

• Overseeing the global marketing team and implementing data-driven performance tracking to measure the impact and ROI of marketing activities

Strategic Advisor | Investor, Bidmath (2022 - Present)

• Providing strategic guidance and industry expertise to the leadership team at Bidmath, a leading programmatic advertising technology company

• Evaluating investment opportunities and supporting the growth and expansion of promising startups within the fintech and adtech sectors

Career Progression
Prior to his current roles, Nathaniel held senior marketing positions at various leading technology and financial services companies, including:

• Vice President of Marketing, Aion Network (2019 - 2022)

• Head of Global Marketing, Coinbase (2016 - 2019)

• Senior Marketing Manager, Paypal (2013 - 2016)

Throughout his career, Nathaniel has demonstrated a track record of driving substantial growth, implementing successful marketing campaigns, and leading high-performing teams to achieve ambitious goals.

Academic Background
Nathaniel holds a Bachelor of Science in Marketing from the University of California, Berkeley, where he graduated with distinction.

Areas of Expertise

• Strategic marketing and brand development

• Digital marketing and growth hacking

• Product marketing and customer acquisition

• Data-driven decision making and performance optimization

• Global marketing operations and team leadership

• Fintech and blockchain technology

Professional Impact

• Spearheaded the launch of Aion Network's global marketing campaign, resulting in a 35% increase in brand awareness and a 25% growth in user acquisition within the first year

• Implemented a data-driven marketing strategy at Coinbase that drove a 40% increase in new customer signups and a 28% improvement in customer retention

• Developed and executed innovative marketing initiatives at Paypal that contributed to a 22% year-over-year growth in payment volume

Conclusion
With his extensive experience in global marketing, deep industry expertise, and proven track record of driving impactful results, Nathaniel Acton is a strategic and visionary marketing leader poised to drive continued growth and success for EMURGO and its portfolio of blockchain-based solutions.