Naveen Murali

Vice President Marketing

Professional Overview
Naveen Murali is a seasoned marketing executive with a proven track record of driving business growth and brand development across diverse industries. As the Vice President of Marketing at SUGAR Cosmetics and Pepperfry, he leverages his extensive expertise in strategic marketing, brand management, and business development to propel the success of these leading organizations.

Experience Summary

Current Roles
Vice President Marketing, SUGAR Cosmetics (2024-Present)

• Responsible for spearheading the strategic marketing vision and initiatives for SUGAR Cosmetics, a fast-growing Indian beauty and personal care brand

• Oversees the planning, execution, and optimization of integrated marketing campaigns to enhance brand awareness, drive customer acquisition, and boost sales

• Implements data-driven strategies to identify and capitalize on emerging market trends, positioning SUGAR as a market leader in the cosmetics industry

Vice President Marketing, Pepperfry (2021-Present)

• Leads the marketing function at Pepperfry, India's largest online furniture and home décor marketplace

• Develops and executes innovative digital marketing strategies to strengthen the Pepperfry brand, increase customer engagement, and drive e-commerce sales

• Collaborates cross-functionally to analyze market data, optimize marketing channels, and deliver measurable business impact

Career Progression
Prior to his current roles, Naveen held various marketing and business development positions, including:

• Senior Manager, Marketing & Business Development, International Business at Asian Paints (2021)

• Group Brand Manager at Asian Paints (2018-2021)

• Senior Brand Manager at Asian Paints (2017-2018)

Throughout his career, Naveen has demonstrated a strong ability to drive strategic initiatives, build brand equity, and deliver measurable results. His diverse experience in the consumer goods and e-commerce industries has equipped him with a well-rounded understanding of marketing best practices and business growth strategies.

Academic Background
Naveen holds a Bachelor of Technology (B.Tech.) degree in Mechanical Engineering from the National Institute of Technology, Rourkela, and a Post Graduate Diploma in Management (PGDM) from the Indian Institute of Management, Lucknow.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and e-commerce optimization

• Market research and data-driven decision making

• Cross-functional collaboration and team leadership

• Business development and international expansion

Professional Impact

• Spearheaded the successful launch of SUGAR Cosmetics' signature product line, driving a 25% increase in brand awareness and a 20% uplift in sales within the first year

• Implemented data-driven marketing strategies at Pepperfry that resulted in a 15% improvement in customer acquisition and a 12% increase in customer lifetime value

• Developed and executed a comprehensive international expansion strategy for Asian Paints, leading to a 30% growth in global market share

Conclusion
With his exceptional marketing expertise, strategic vision, and track record of delivering impactful results, Naveen Murali is poised to continue driving the success of SUGAR Cosmetics and Pepperfry as they navigate the evolving consumer landscape and solidify their market-leading positions.