Nazli Kirali
Ice Cream Category Director & Head of Media, Digital Marketing
Professional Overview
Nazli Kirali is a seasoned marketing and digital transformation professional with over 13 years of experience in the consumer goods industry. She currently serves as the Ice Cream Category Director and Head of Media and Digital Marketing at Unilever, leading the strategy and execution of the company's ice cream business and digital marketing efforts in Turkey.
Experience Summary
Current Role
As the Ice Cream Category Director and Head of Media and Digital Marketing at Unilever, Nazli oversees the entire lifecycle of the ice cream portfolio, from product development to digital marketing and e-commerce. She has been instrumental in driving the company's digital transformation, leveraging data-driven insights to optimize marketing campaigns and enhance the customer experience. Under her leadership, the ice cream business has achieved significant growth and market share expansion in Turkey.
Career Progression
Nazli's diverse professional background includes roles at leading consumer brands such as Coca-Cola and Unilever. Prior to her current position, she served as the Digital Marketing and Transformation Director for Unilever Turkey, where she spearheaded the implementation of cutting-edge digital strategies and tools. Nazli has also held roles in business strategy, marketing, and e-commerce, showcasing her versatility and ability to drive innovation across different functions.
Academic Background
Nazli holds a Bachelor's degree in Business Administration from Bogazici University, one of Turkey's top-ranked universities. Her academic background has provided her with a strong foundation in marketing, strategy, and data analysis, enabling her to thrive in dynamic, data-driven business environments.
Areas of Expertise
- Ice cream and consumer goods industry expertise
- Digital marketing and e-commerce strategy
- Data-driven decision making and campaign optimization
- Brand management and portfolio development
- Cross-functional collaboration and team leadership
Professional Impact
As a recognized industry leader, Nazli serves on the board of the Interactive Advertising Bureau (IAB) in Turkey, where she contributes to the development of digital marketing best practices and industry standards. She has also been involved in several high-profile projects, including the successful launch of a new ice cream brand that has become a market leader in Turkey.
Conclusion
With her extensive experience, strategic vision, and innovative mindset, Nazli Kirali is poised to continue driving Unilever's growth and digital transformation in the ice cream category. Her expertise and cross-functional leadership make her a valuable asset in the evolving consumer goods landscape.
