Neda Whitney

Chief Marketing Officer

Professional Overview

Neda Whitney is a seasoned marketing executive with over 20 years of experience driving transformative growth and brand strategy for leading global organizations. As the Chief Marketing Officer at MATTE Projects, she is responsible for spearheading the company's innovative marketing initiatives and expanding its brand presence across diverse industries.

Experience Summary

Current Role

As the Chief Marketing Officer at MATTE Projects, Neda oversees the development and execution of comprehensive marketing strategies to elevate the company's positioning as a premier provider of experiential design and production services. She collaborates closely with the executive team to identify new market opportunities, devise targeted campaigns, and foster strategic partnerships that amplify the brand's reach and client impact.

Under Neda's leadership, MATTE Projects has experienced significant revenue growth and expanded its client portfolio, attracting high-profile brands across the fashion, luxury, and entertainment sectors. She has been instrumental in reshaping the company's digital presence, implementing data-driven analytics to optimize marketing initiatives and drive measurable results.

Neda also serves as a Member of the Board of Directors at MvVO ART- AD ART SHOW, where she provides strategic guidance and oversight to promote the organization's mission of supporting emerging artists and fostering public engagement with contemporary art.

Career Progression

Prior to her current role, Neda held the position of Chief Marketing Officer at Ring Concierge, where she spearheaded the brand's marketing transformation and led the successful launch of its e-commerce platform, resulting in a significant increase in online sales and customer engagement.

Neda's earlier experience includes her role as SVP, Head of Marketing -- Americas at Christie's, where she oversaw the development and implementation of integrated marketing campaigns to elevate the auction house's brand visibility and drive customer acquisition in the Americas region. She has also held leadership positions at various renowned agencies, such as Spring Studios, Huge, and GlobalWorksNYC, where she honed her expertise in brand strategy, digital marketing, and client relationship management.

Academic Background

Neda holds a Bachelor's degree in Marketing and Communications from New York University, where she graduated with honors.

Areas of Expertise

• Brand strategy and identity development

• Integrated marketing campaign planning and execution

• Digital marketing and e-commerce optimization

• Stakeholder relationship management

• Data-driven decision making and analytics

Professional Impact

Throughout her career, Neda has been recognized for her ability to drive transformative change and deliver measurable, impactful results. She has led the development of award-winning marketing campaigns that have garnered industry accolades and generated significant ROI for her clients.

Neda's strategic vision and innovative approach have positioned her as a respected thought leader in the marketing and creative industries. She is regularly invited to speak at industry events and has been featured in prominent publications, sharing her expertise and insights on the evolving landscape of modern marketing.

Conclusion

With her exceptional track record of success, Neda Whitney is poised to continue her trajectory as a transformative marketing leader, shaping the future of the industry and guiding MATTE Projects to new heights of success.