Neely Green

Professional Summary

Professional Overview
Neely Green is an accomplished marketing executive with over 20 years of experience driving impactful marketing strategies and initiatives across national and local levels. As the Director of National and Local Marketing at Tractor Supply Company, she leverages her extensive expertise in integrated marketing, campaign management, and data-driven decision making to elevate the company's brand presence and customer engagement.

Experience Summary

Current Role
As the Director of National and Local Marketing at Tractor Supply Company, Neely is responsible for developing and executing integrated marketing campaigns that foster brand loyalty and drive sales growth. In this role, she oversees a team of marketing professionals, manages multi-million dollar marketing budgets, and collaborates cross-functionally to align marketing efforts with the company's strategic objectives. Under her leadership, Tractor Supply Company has experienced a significant increase in customer acquisition and retention, as well as improved brand recognition in key local markets.

Career Progression
Prior to her current role, Neely held various marketing leadership positions, including National & Merchandise Marketing Manager at Tractor Supply Company, Senior Account Manager at Marketing Support Inc. (MSI), and Account Executive at J&A integrated thinking. Throughout her career, she has demonstrated a talent for translating complex business goals into effective marketing campaigns, optimizing marketing strategies based on data-driven insights, and building high-performing teams.

Academic Background
Neely holds a Bachelor of Science degree in Marketing from the University of Tennessee, where she graduated with Honors. Her academic background, combined with her extensive industry experience, has equipped her with a unique blend of strategic thinking, analytical skills, and a deep understanding of consumer behavior.

Areas of Expertise

• Integrated marketing strategy and execution

• Campaign management and optimization

• Data analysis and performance tracking

• Cross-functional collaboration and stakeholder management

• Team leadership and talent development

Professional Impact
During her tenure at Tractor Supply Company, Neely has played a pivotal role in driving the company's growth and market share. She spearheaded the development and implementation of a highly successful localized marketing campaign that resulted in a 15% increase in store traffic and a 12% boost in sales in targeted markets. Additionally, Neely's strategic leadership in the company's digital transformation initiatives has led to a 25% increase in online sales and a 30% improvement in customer engagement metrics.

Conclusion
With her extensive expertise in marketing strategy, data-driven decision making, and team leadership, Neely Green is poised to continue driving transformative change and elevating Tractor Supply Company's position as a leading retailer in the industry. Her passion for innovation, coupled with her ability to translate complex business goals into impactful marketing initiatives, make her a valuable asset to the organization.