Neha Ahuja, Director and Head of Marketing, India
Professional Overview
Neha Ahuja is a seasoned marketing executive with over 15 years of experience in the consumer goods and telecommunications industries. As the Director and Head of Marketing for Spotify in India, she oversees the company's strategic marketing initiatives, brand positioning, and digital engagement across the region. Recognized for her data-driven approach and innovative marketing strategies, Neha is a respected leader in the Indian tech and media landscape.
Experience Summary
Current Role
As the Director and Head of Marketing, India at Spotify, Neha is responsible for driving the company's marketing vision and execution in the rapidly growing Indian market. She leads a team of marketing professionals in developing and implementing effective campaigns that enhance brand awareness, increase user acquisition, and foster customer loyalty. Under her leadership, Spotify has solidified its position as a premier music streaming platform in India, achieving significant growth in market share and user engagement.
Career Progression
Prior to joining Spotify, Neha held several senior marketing roles at Vodafone, where she was instrumental in shaping the company's brand strategy and digital transformation. As the Vice President of Marketing and Partnerships, she spearheaded innovative marketing initiatives that drove customer acquisition and retention, resulting in a notable increase in brand loyalty and market share. Earlier in her career, Neha honed her expertise in consumer marketing and professional/influencer marketing while working at Procter & Gamble, where she managed successful campaigns for the company's oral care and professional product lines.
Academic Background
Neha holds a Master's degree in Business Administration from the Indian Institute of Management, Bangalore, where she graduated with distinction. She also earned a Bachelor's degree in Commerce from the University of Delhi, where she was recognized for her academic excellence.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and social media optimization
- Customer acquisition and retention strategies
- Innovative campaign development and execution
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
As a Board Member of Women in Tech® India, Neha is a champion for diversity and inclusion in the technology industry. She actively mentors and empowers aspiring female leaders, sharing her insights and experiences to inspire the next generation of marketing and business professionals.
Conclusion
With her deep industry knowledge, data-driven approach, and proven track record of driving impactful marketing initiatives, Neha Ahuja has established herself as a highly respected and influential leader in the Indian tech and media landscape. In her current role at Spotify, she continues to shape the company's success and contribute to the broader growth of the digital media industry in India.
