Neha Khanna, Digital Marketing Manager
Professional Overview
Neha Khanna is an experienced Digital Marketing Manager with a proven track record of driving impactful marketing campaigns and delivering measurable results. With a strong focus on data-driven strategies, she specializes in leveraging the power of digital channels to achieve business objectives and enhance brand visibility.
Experience Summary
Current Role
As the Digital Marketing Manager at Primarc Pecan Retail Private Limited, Neha is responsible for overseeing the company's digital marketing initiatives. She develops and implements comprehensive digital marketing strategies, managing a team of marketing professionals to execute campaigns across social media, search engine optimization, email marketing, and other digital platforms. Neha's efforts have contributed to significant improvements in website traffic, lead generation, and customer engagement, making her a valuable asset to the organization.
Career Progression
Prior to her current role, Neha held positions as a Senior Marketing Manager at Markrich Apparel and an Assistant Manager of Digital Marketing at HRX by Hrithik Roshan A-Game and OZiva. In these roles, she demonstrated her ability to drive successful digital marketing initiatives, optimizing campaign performance and expanding the reach of the respective brands. Neha's early career experiences as a Performance Marketing Specialist at Back Benchers Digital and a Senior Marketing Executive at OZiva laid the foundation for her expertise in digital marketing.
Academic Background
Neha holds a Bachelor's degree in Commerce from N.M. College, Mumbai, where she also served as the Head of Department (HOD) for the Economics Association.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and community management
- Email marketing and lead generation
- Performance analysis and data-driven decision making
- Team leadership and mentorship
Professional Impact
Throughout her career, Neha has demonstrated her ability to drive measurable success for her employers. Key achievements include:
- Grew social media following by 35% and increased website traffic by 42% for HRX by Hrithik Roshan A-Game
- Implemented an email marketing campaign that resulted in a 28% increase in lead conversion for OZiva
- Developed and executed a comprehensive digital marketing strategy that contributed to a 20% year-over-year revenue growth at Markrich Apparel
Conclusion
Neha Khanna is a versatile and results-oriented Digital Marketing Manager with a strong commitment to leveraging digital channels to achieve business objectives. Her impressive track record, coupled with her deep industry expertise and leadership skills, make her a valuable asset to any organization seeking to enhance its digital marketing capabilities and drive sustained growth.
