Neharika Singh

Senior Director - Customer Care, Loyalty and Marketing Technology

Professional Overview
Neharika Singh is an experienced senior technology leader with a strong background in data analytics, marketing personalization, and enterprise marketing technology. As the Senior Director of Customer Care, Loyalty and Marketing Technology at Petco, she oversees the strategic development and implementation of cutting-edge technology solutions to enhance customer experiences, drive loyalty, and optimize marketing initiatives.

Experience Summary

Current Role
In her current role at Petco, Neharika is responsible for leading the customer care, loyalty, and marketing technology teams. She oversees the development and integration of advanced analytics, personalization, and marketing automation platforms to deliver personalized, data-driven customer experiences. Neharika's expertise in aligning technology with business objectives has enabled Petco to drive increased customer engagement, loyalty, and revenue growth.

Career Progression
Prior to her current role, Neharika held various leadership positions within Petco, including Director of Enterprise Analytics Technology and MarTech, and Director of Marketing Personalization. She has also held significant roles at other leading retail and e-commerce companies, such as Moda Operandi, Jet, and Saks Fifth Avenue, where she leveraged her data analytics and product strategy skills to drive innovation and business performance.

Academic Background
Neharika holds a Bachelor's degree in Computer Science and Engineering from a reputable university, where she graduated with distinction. Her strong technical background, combined with her business acumen and strategic thinking, has been instrumental in her successful career development.

Areas of Expertise

• Customer experience optimization

• Marketing technology strategy and implementation

• Data analytics and business intelligence

• Personalization and optimization

• Loyalty program management

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Neharika has spearheaded the implementation of cutting-edge marketing technology solutions, leading to significant improvements in customer engagement, loyalty, and revenue growth. Her ability to translate data-driven insights into actionable strategies has earned her a reputation as a trusted advisor and change agent within the industry.

Conclusion
With her extensive experience, deep technical expertise, and strategic mindset, Neharika is poised to continue driving innovation and success in her current role at Petco. Her commitment to delivering exceptional customer experiences and leveraging the power of technology to achieve business objectives makes her a valuable asset to the organization.