Nekita Lachminarain

Co-Founder | CFO/CMO | Dubai, United Arab Emirates

Professional Overview

Nekita Lachminarain is a versatile finance and marketing professional with over 15 years of experience spanning various industries. As the Co-Founder, CFO, and CMO of PUREWELL LIFE, she is responsible for driving the company's financial strategy, managing day-to-day operations, and overseeing its marketing initiatives. Nekita also serves as the interim CFO at Sympa, where she is leading the company's finance transformation efforts.

Experience Summary

Current Roles

Co-Founder | CFO/CMO, PUREWELL LIFE (2023-11-01 to Present)

Oversees the financial management, strategic planning, and marketing operations of the company

Responsible for developing and implementing financial strategies to ensure profitability and growth

Leads the company's branding, marketing, and customer acquisition efforts

CFO a.i., Sympa (2024-01-01 to Present)

Spearheading the finance transformation initiative at the company

Implementing best practices in financial management and reporting

Collaborating with cross-functional teams to drive operational efficiency and business growth

Career Progression

Finance Transformation Manager a.i. (PE-owned), Sympa (2022-10-01 to 2023-12-01)

Managed the finance transformation project, streamlining processes and improving financial reporting

Provided strategic financial advice to the leadership team to support business growth

Interim Finance Professional, NL Interim Finance (2015-11-01 to 2024-07-01)

Served as an interim finance professional for various organizations, leveraging her expertise to drive financial initiatives

Senior Group Controller a.i. (PE-owned), Tellent (formerly Recruitee) (2022-10-01 to 2023-12-01)

Oversaw the financial operations and reporting for the group, ensuring compliance and financial efficiency

Vice President Finance a.i. (PE-backed), EVA Global (2022-04-01 to 2022-09-01)

Provided strategic financial leadership and guidance to the executive team during a critical growth phase

Financial Controller, Total (2014-12-01 to 2015-11-01)

Managed the financial operations and reporting for the organization, ensuring adherence to financial standards

Academic Background

Nekita holds a Master's degree in Finance from the Erasmus University Rotterdam, where she graduated with distinction.

Areas of Expertise

Financial management and strategy

Interim finance leadership

Financial transformation and optimization

Cross-functional collaboration

Marketing strategy and execution

Professional Impact

Successful implementation of finance transformation initiatives, resulting in improved financial reporting and operational efficiency

Recognized for her ability to navigate complex financial situations and provide strategic guidance to leadership teams

Instrumental in driving the growth and profitability of the organizations she has worked with

Conclusion

With a diverse background in finance, marketing, and interim leadership, Nekita Lachminarain is a versatile professional who is adept at driving organizational growth and transformation. Her expertise in financial management, strategic planning, and marketing make her a valuable asset to the companies she serves.