Niamh Lalanne
Vice President, Global Sales Enablement
Paris, France
Professional Overview
Niamh Lalanne is an established sales enablement executive with over a decade of experience driving strategic initiatives to enhance the performance and productivity of global sales organizations. As the Vice President of Global Sales Enablement at Mirakl, she is responsible for designing and implementing comprehensive sales enablement programs that equip the company's international sales teams with the knowledge, skills, and resources to effectively engage with customers and drive revenue growth.
Experience Summary
Current Role
As Vice President of Global Sales Enablement at Mirakl, Niamh is a key member of the company's sales leadership team, overseeing all aspects of the global sales enablement function. In this role, she has spearheaded the development of innovative training programs, sales playbooks, and performance management tools that have significantly improved sales team productivity and win rates. Under her guidance, Mirakl has established a best-in-class sales enablement infrastructure that has contributed to the company's rapid international expansion and market leadership.
Niamh is also an active member of the Sales Enablement Society, where she leverages her expertise to collaborate with industry peers and shape the evolving sales enablement landscape.
Career Progression
Prior to her current role, Niamh held senior sales enablement positions at leading technology companies, including Sage and Lectra. As the Director of Sales Enablement for Southern Europe at Sage, she played a crucial role in driving sales performance and customer satisfaction across the region. At Lectra, she served as the Head of Global Sales Enablement, responsible for aligning the company's international sales teams and implementing scalable enablement strategies.
Throughout her career, Niamh has consistently demonstrated her ability to develop and execute innovative sales enablement programs that have had a measurable impact on her employers' business outcomes.
Academic Background
Niamh holds a Master's degree in Business Administration from the prestigious HEC Paris, where she specialized in strategic management and international business.
Areas of Expertise
- Sales enablement strategy and program design
- Global sales team training and development
- Sales performance management and optimization
- Customer-centric selling methodologies
- CRM and sales technology integration
- Cross-functional collaboration and change management
Professional Impact
Under Niamh's leadership, Mirakl's global sales teams have achieved significant improvements in win rates, deal sizes, and customer satisfaction scores. She has been instrumental in the company's rapid international expansion, ensuring that sales professionals across Europe, North America, and Asia are equipped with the knowledge and skills to effectively navigate diverse market conditions and customer needs.
Niamh's contributions to the sales enablement profession have been recognized by her peers, and she is regularly invited to speak at industry events and conferences, sharing her insights and best practices with sales enablement practitioners worldwide.
Conclusion
Niamh Lalanne is a seasoned sales enablement executive with a proven track record of driving tangible business impact through the design and implementation of world-class sales enablement initiatives. Her expertise, strategic vision, and commitment to continuous improvement make her a valuable asset to any organization seeking to optimize its sales performance and bolster its competitive position in the global marketplace.
