Nic Michael - Senior Manager of Social Media at DataRobot
Professional Summary
Nic Michael is a highly experienced B2B SaaS marketer, currently serving as the Senior Manager of Social Media at DataRobot. With a specialization in social media and influencer marketing, Nic has demonstrated a knack for leveraging these platforms to drive significant brand engagement and growth. His expertise encompasses a blend of AI and data analytics to optimize marketing strategies effectively.
Current Role and Responsibilities
As of a recent professional update, Nic announced his new role at DataRobot after a refreshing summer break. His responsibilities include leading the company's social media strategy, influencer partnerships, and fostering robust online communities. Notable career highlights in his current and previous roles include:
- Over 76 million social impressions for influencer social programs.
- Achieving 55 million social impressions for major events like Alteryx Inspire.
- Driving a 54% G2 score for social growth, consistently averaging 10% higher than key competitors.
- Successfully executing over 130 influencer activations, which exceeded goals by 230% in FY23.
Professional Background
Education: Nic Michael completed his education at California State University.
Previous Experience: Before joining DataRobot, Nic was significantly involved with Alteryx, where he received the 2024 Marketing Leadership Innovative Award. His recognition came from strategic decision-making and building a world-class social media and influencer program.
Notable Achievements
- Award Recognition: Nic received the Alteryx 2024 Marketing Leadership Innovative Award for his exceptional contributions to the company’s marketing efforts.
- Influencer Partnerships: Successfully managed influencer programs, including collaborations with notable figures such as Miss Excel, resulting in substantial social media engagement.
- Event Management: Recognized for his role in major events like Alteryx Inspire, ensuring wide-reaching digital impact through strategic social media initiatives.
Social Media Presence
Nic Michael maintains an active presence on multiple social media platforms, including LinkedIn and X (previously known as Twitter), where he shares insights on data analytics, AI, and marketing.
- LinkedIn: [Nic Michael - LinkedIn Profile](https://www.linkedin.com/in/nicmichael)
- X (Twitter): [Nic Michael (@thesocialnic)](https://twitter.com/thesocialnic)
Professional Skills and Interests
- B2B Marketing
- Social Media Strategy
- Influencer Marketing
- Artificial Intelligence
- Data Analytics
Nic’s posts reflect his interests in creating engaging content and his dedication to continuous professional growth. He often discusses trends and insights in data analytics, AI, and the benefits of innovative marketing approaches.
Key Connections and Recommendations
Nic has received numerous praises and endorsements from colleagues and industry peers, highlighting his leadership and collaborative spirit. Comments from professionals like Gabby Iarrobino and Susan Walsh underscore Nic’s impact in the industry.
This detailed profiling report provides comprehensive background information on Nic Michael, emphasizing his professional achievements, current role, and industry contributions. The information is structured to facilitate a nuanced understanding of Nic’s expertise, making it invaluable for stakeholders seeking to engage with him in professional contexts.
