Niccole Ferraro

Director of Retail Operations
Los Angeles, California, United States

Professional Overview

Niccole Ferraro is a seasoned retail operations executive with over 15 years of experience driving growth and optimization across the apparel and lifestyle sectors. As the Director of Retail Operations at Beyond Yoga, she leverages her extensive industry expertise to oversee store operations, inventory management, and end-to-end customer experience strategies for the brand's rapidly expanding retail footprint.

Experience Summary

Current Role

Director of Retail Operations, Beyond Yoga (2022-01-01 to Present)

• Spearheads the development and implementation of comprehensive retail operational frameworks to support Beyond Yoga's nationwide expansion

• Leads a team of regional managers responsible for maintaining operational excellence and driving profitability across the brand's retail portfolio

• Collaborates cross-functionally with marketing, merchandising, and e-commerce teams to ensure seamless omnichannel customer journeys

• Oversees the implementation of innovative point-of-sale systems, inventory optimization processes, and staff training programs to enhance operational efficiency

Career Progression

Sr. District Brand Director, Free People (2018-01-01 to 2022-01-01)

• Directed the operations and brand strategy for a portfolio of 45 Free People retail locations across 8 U.S. markets

• Achieved a 12% year-over-year increase in comparable store sales through the implementation of targeted inventory management and staff development initiatives

• Spearheaded the rollout of a new customer loyalty program, resulting in a 20% increase in repeat business

District Brand Leader, Free People (2014-01-01 to 2018-01-01)
District Brand Leader, Urban Outfitters (2012-01-01 to 2014-01-01)
Store Manager, Urban Outfitters (2006-01-01 to 2012-01-01)

Academic Background

• Bachelor of Business Administration, Marketing

University of Southern California, Los Angeles, CA

Areas of Expertise

• Retail operations management

• Inventory planning and optimization

• Omnichannel customer experience design

• Performance analysis and process improvement

• Cross-functional team leadership and collaboration

Professional Impact

• Recognized as a key driver of operational excellence and brand loyalty within the Free People and Urban Outfitters retail networks

• Instrumental in the expansion and optimization of Beyond Yoga's retail footprint, contributing to the brand's rapid growth and market share gains

• Regularly invited to speak at industry conferences and events, sharing best practices and insights on innovative retail strategies

Conclusion

With a proven track record of driving operational efficiency and customer-centric initiatives, Niccole Ferraro is poised to play a pivotal role in the continued success and expansion of the Beyond Yoga brand. Her extensive experience, strategic leadership, and industry expertise make her a valuable asset to the organization.