LinkedIn: [Nicholas Basham - LinkedIn](http://www.linkedin.com/in/nicholas-basham-00a88a45)
Executive Summary
Nicholas Basham currently serves as Senior Search Strategist at New Breed, an established revenue performance management firm and a two-time HubSpot North America Partner of the Year. Nicholas is based in Burlington, Vermont, and brings deep expertise in digital advertising, SEM, and PPC strategy to his organization. Having joined New Breed in November 2020, he plays a pivotal role in the design, execution, and continual optimization of paid media campaigns for B2B clients.
Professional Profile
Current Role and Responsibilities
- Title: Senior Search Strategist
- Company: New Breed (Headquarters: Winooski, VT; Size: 51-200 employees)
- Tenure: Since November 2020
- Location: Burlington, Vermont, United States
- Direct Reports: None
- Team Participation: Not currently part of structured internal teams
Nicholas Basham specializes in developing, executing, and optimizing paid search (PPC/SEM) campaigns. His functional focus includes:
- Comprehensive analysis and management of branded, solutions-driven, retargeting, and conquest campaign structures to align with client goals and market dynamics.
- Keyword research, ad copywriting, audience segmentation, and analytical insights to maximize ROI for B2B marketing initiatives.
- Providing strategic recommendations for traffic quality, campaign targeting, and budget allocation, with emphasis on continuous improvement via analytics and negative keyword strategies.
- Thought leadership within New Breed and for client partners, frequently featured as an internal subject matter expert in paid advertising strategy.
Recent notable commentary highlights his emphasis on using branded campaigns as foundational PPC tactics, implementing solutions-based campaigns to address customer pain points, and leveraging retargeting and conquest campaigns as advanced strategies for incremental audience capture and competitive displacement.
Previous Experience
- Senior SEM Specialist at iMarket Solutions: Managed SEM efforts focused on increasing lead generation and digital campaign efficiencies.
- Sr. OEM Advertising Strategist at Dealer.com: Led OEM advertising initiatives, providing tailored digital campaign solutions for clients in the automotive sector.
- Held progressive roles in digital advertising as a Digital Advisor Intern, SEM Analyst, and Digital Specialist.
- Additional Experience: Brief tenure as a Chef at Papa Franks, highlighting adaptability and capacity for cross-disciplinary skills.
Education
- Bachelor of Science in Political Science, Saint Michael’s College (2010)
Thought Leadership & Strategic Insights
Nicholas Basham has provided expert insights through published commentary and interviews on PPC strategies for B2B companies, emphasizing:
- Branded Campaigns: Critical for ensuring comprehensive share of search real estate, defending brand equity, and supplementing organic rankings.
- Solutions Campaigns: Target pain-point language to reach prospects actively seeking answers, improving mid-funnel engagement and conversion propensity.
- Retargeting Campaigns: “One-two punch” tactic to nurture consideration-stage prospects and maintain top-of-mind awareness throughout the decision journey.
- Conquest Campaigns: Aggressive strategy to win traffic from competitors, suitable once a robust paid search foundation is in place; acknowledges higher costs and competitive complexity.
He maintains a data-driven approach to campaign management, favoring iterative optimization based on analytics, query assessment, and negative keyword refinement to yield high-quality lead generation.
Company Overview: New Breed
- Industry: Revenue Performance Management, Advertising & Marketing, Information Technology
- Employee Count: 51-200
- Core Competencies:
- Digital Marketing Strategy (SEO, Paid Media, Content Strategy)
- Revenue Operations
- CRM Strategy & Implementation
- Account-Based Marketing (ABM)
- Demand Generation
- Inbound Sales
- Website Development & Redesign
- Target Verticals: Software & Technology, Financial Services, Staffing, Shipping/Logistics, Cybersecurity, AI, Manufacturing, Business Services
- Notable Partnerships: HubSpot (multiple partner awards)
Contact Information
- Organizational Email: [n@newbreedmarketing.com](mailto:n@newbreedmarketing.com)
Key Takeaways
Nicholas Basham represents a critical digital strategy stakeholder at New Breed, with recognized expertise in the B2B paid media landscape. He is responsible for architecting and optimizing campaigns that directly influence pipeline growth, customer acquisition, and client ROI within highly competitive verticals. His approach is characterized by a blend of tactical fluency, analytical rigor, and an unwavering commitment to data-driven results in digital advertising.
