Nicholas Parente

Professional Overview

Nicholas Parente is a seasoned marketing professional with a proven track record of driving growth and innovation in the technology industry. As the Co-Founder of The Custom Captain and the Founder of Constant Hire, he leverages his extensive experience in marketing, branding, and product development to help companies achieve their strategic objectives.

Experience Summary

Current Roles

Co-Founder, The Custom Captain (2020-04-01 to Present)

• Responsible for overseeing the overall business strategy, marketing, and product development for The Custom Captain, a leading provider of custom-made software solutions.

• Spearheaded the company's successful launch and expansion, securing major client partnerships and driving significant revenue growth.

• Leverages data-driven insights to optimize marketing campaigns and enhance the user experience, leading to increased customer satisfaction and loyalty.

Founder, Constant Hire (2023-01-01 to Present)

• Launched Constant Hire, a innovative hiring platform that leverages AI and machine learning to streamline the recruitment process for employers and job seekers.

• Responsible for product development, market strategy, and brand positioning, with a focus on delivering a seamless and efficient hiring experience.

• Established strategic partnerships with leading organizations to expand the platform's reach and impact within the hiring industry.

Career Progression

Marketing Manager, Desktop Metal (2020-04-01 to 2022-04-01)

• Spearheaded the development and implementation of integrated marketing campaigns, driving brand awareness and lead generation for the additive manufacturing company.

• Collaborated cross-functionally with sales, engineering, and product teams to develop and execute targeted marketing strategies.

• Achieved measurable success in increasing web traffic, lead conversion rates, and customer engagement.

Marketing Producer, Desktop Metal (2019-01-01 to 2020-04-01)

• Produced high-impact marketing content, including videos, webinars, and digital assets, to support the company's product launches and thought leadership initiatives.

• Leveraged data analytics to optimize content performance and adjust marketing strategies for maximum impact.

• Played a key role in expanding the company's global reach and strengthening its position as a industry leader in additive manufacturing.

Field Marketing Consultant, Desktop Metal (2018-08-01 to 2019-01-01)

• Provided on-site marketing support and customer engagement at industry events and trade shows.

• Collaborated with the sales team to identify and execute targeted marketing initiatives that aligned with customer needs and preferences.

• Contributed to the development of customer-centric marketing strategies that drove increased brand awareness and lead generation.

Academic Background

Nicholas holds a Bachelor of Science in Marketing from the University of Massachusetts Amherst, where he graduated with honors.

Areas of Expertise

• Marketing strategy and campaign development

• Branding and content creation

• Product management and innovation

• Data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the successful launch and growth of The Custom Captain, a leading provider of custom software solutions.

• Established Constant Hire, an innovative hiring platform that leverages AI and machine learning to streamline the recruitment process.

• Drove measurable improvements in web traffic, lead conversion rates, and customer engagement for Desktop Metal through targeted marketing campaigns.

• Recognized as a thought leader in the marketing and technology industries, frequently invited to speak at industry events and conferences.

Conclusion

With a strong background in marketing, product development, and entrepreneurship, Nicholas Parente is a versatile and highly-skilled professional who consistently delivers exceptional results for the companies he serves. His passion for innovation, coupled with his data-driven approach and exceptional leadership skills, make him a valuable asset in any organization.