Professional Overview
Nick Dutton is a seasoned marketing and business leader with a proven track record of driving growth and innovation. He currently serves as the Co-Founder, Chief Marketing Officer, and Chief Executive Officer of Mami Wata Surf, a pioneering surf and lifestyle brand based in Cape Town, South Africa. With his extensive experience spanning the advertising, branding, and entrepreneurial sectors, Dutton brings a unique blend of strategic vision, creative excellence, and operational expertise to his roles.
Experience Summary
Current Role
As the Co-Founder, CMO, and CEO of Mami Wata Surf, Dutton is responsible for leading the brand's overall strategy, marketing, and business operations. Under his leadership, Mami Wata has established a strong presence in the global surf and outdoor apparel market, known for its innovative product design, sustainability-focused initiatives, and authentic connection with the surfing community. Dutton has been instrumental in driving the company's rapid growth and expansion, securing partnerships with leading retailers and expanding Mami Wata's distribution to new international markets.
Career Progression
Prior to co-founding Mami Wata Surf, Dutton held senior leadership positions at several renowned advertising and marketing agencies. He served as the Managing Partner at Grey, where he led strategic brand development and advertising campaigns for a diverse portfolio of clients. Dutton also previously held the role of Board Director at AMV BBDO, where he oversaw the agency's creative and business strategies, and Managing Partner/Managing Director positions at Havas (Arnold + Euro RSCG Luxe) and HHCL, further honing his expertise in integrated marketing, brand management, and business growth.
Academic Background
Dutton holds a Bachelor's degree in Marketing and Business Administration from the University of Cape Town, where he graduated with distinction.
Areas of Expertise
Dutton's areas of expertise include brand strategy and positioning, creative direction, digital marketing, e-commerce and retail operations, and international business development. He is known for his ability to blend data-driven insights with innovative thinking to create impactful marketing campaigns and drive sustainable business growth.
Professional Impact
Throughout his career, Dutton has been recognized for his contributions to the marketing and advertising industry. Under his leadership, Mami Wata Surf has received multiple awards and accolades for its outstanding product design, sustainability initiatives, and marketing campaigns. Dutton is a frequent speaker at industry events and actively contributes to thought leadership discussions on the future of branding, consumer engagement, and the intersection of fashion, technology, and sustainability.
Conclusion
With his extensive experience, strategic vision, and innovative approach, Nick Dutton is a respected leader in the marketing and entrepreneurial spheres. As the Co-Founder, CMO, and CEO of Mami Wata Surf, he continues to drive the brand's growth and impact within the global surf and outdoor industry, while also serving as a trusted advisor and inspiring mentor to the next generation of marketing and business leaders.
