Head Of Ecommerce & Digital Marketing, Cass Art
[LinkedIn Profile](http://www.linkedin.com/in/nick-harwood-47272926)
Executive Summary
Nick Harwood is the Head Of Ecommerce & Digital Marketing at Cass Art, an established UK-based art supplies retailer recognized for its national retail presence and robust e-commerce operations. Based in London, United Kingdom, Harwood offers over a decade of high-level expertise spanning digital marketing, e-commerce, and brand development, making him a pivotal figure in Cass Art’s digital transformation and growth strategies.
Professional Background
Current Role:
- Head Of Ecommerce & Digital Marketing, Cass Art
- Responsible for overseeing both online sales platforms and overarching digital marketing strategies.
- Led the replatforming of cassart.co.uk to BigCommerce, a significant digital infrastructure upgrade designed to enhance user experience, integrate new suppliers (including Checkout.com, Ometria, and Klevu), and streamline operational efficiency.
- Plays a key role in supplier partnerships and ensures digital scalability and revenue growth across the group.
Career Progression:
- Head of Ecommerce, The Conran Shop
- Senior Digital Marketing Manager, Anya Hindmarch
- Head of Marketing, Rêve En Vert
- Notable for achieving significant revenue growth.
- Digital Marketing Manager, Bally
- Senior Marketing Executive, MR PORTER
- Intern, Gabrielle Shaw Communications
Education
- Winchester College (1998-2003)
- The University of Manchester (2004-2008)
- Degree: 2:1 in European Studies & Spanish
- Specialization: Spanish Language, History, and Politics
- Professional Masters in Marketing, ESCP Europe
Areas of Expertise
- Digital Transformation:
Oversaw critical website replatforming projects and supplier tech stack integration, notably moving Cass Art’s e-commerce operations to BigCommerce with seamless adoption of advanced tools and platforms.
- Revenue Optimization:
Delivered significant revenue growth in previous marketing leadership roles and continues to drive digital sales and market reach at Cass Art.
- Brand & Digital Experience:
Experience shaping brand identity and e-commerce strategies in luxury retail and lifestyle sectors, underlining a strong focus on customer engagement and data-driven marketing.
- Supplier & Technology Partnerships:
Established and expanded partnerships with leading digital commerce providers, contributing to operational agility and improved checkout and personalization experiences.
Cass Art Company Snapshot
- Industry: Art Supplies Retail (B2C)
- Headquarters: United Kingdom
- Employees: 51-200
- Retail Footprint: 14 UK stores, plus a nationwide e-commerce platform
- Customer Base: Professionals, students, families, hobbyists, and beginners.
- Core Mission: “Let’s Fill this Town with Artists”
Advocates for accessibility and creativity across all age groups, leveraging knowledgeable staff (many of whom are active artists) and a comprehensive selection of art materials.
Organizational Dynamics
- Direct Reports / Team Structure:
Operates within Cass Art's Marketing and Sales team (8 members identified). Works cross-functionally with Online Merchandise, CRM, Design, and Talent Acquisition.
- Key Internal Collaborators:
- Lucy Streeter (Online Merchandise Assistant)
- Oliver George (Senior CRM Manager)
- Bimal T. (Digital Designer)
- Dawn Underwood (Group Talent Acquisition Partner)
Professional Digital Presence
- Active LinkedIn Contributor:
Regularly shares industry insights and digital project milestones, emphasizing team achievements and digital transformation results.
- Instagram/X Presence:
Active in personal and professional networking; engagement highlights Cass Art and personal branding.
_Nick Harwood’s robust cross-sector background—from luxury retail to omnichannel art supply retail—positions him as a critical driver of digital innovation at Cass Art. His experience in leading commercial transformations and championing technology adoption makes him highly influential in vendor selection, digital platform decisions, and the realization of scalable, customer-centric marketing solutions._
