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Nick Hinsley

Chief Revenue Officer

Profile Overview



Name: Nick Hinsley
Current Role: Chief Revenue Officer (CRO)
Company: Zitcha
Location: Melbourne, VIC, Australia

Professional Experience



Current Role


  • Position: Chief Revenue Officer

  • Company: Zitcha

  • Start Date: December 2022

  • Responsibilities: Driving revenue growth, spearheading the company's ambitious North American expansion, and integrating major brands such as Microsoft, LEGO, Asahi, Samsung, and Nestle into the Zitcha ecosystem.


Previous Roles


1. Head of eTailer at BuyersCircle
  • Duration: October 2022 - December 2022


2. SVP of Sales ANZ at Lexer
  • Duration: May 2022 - September 2022


3. VP of Sales at Lexer
  • Duration: October 2018 - April 2022


4. Commercial Director at Lexer
  • Duration: May 2017 - September 2018


Additional Leadership Roles


  • Senior VP of Sales for Customer Data Platform at Lexer: Played a crucial role in growing the client base to over 200 major brands, including Cotton On Group, Kathmandu, and The Iconic.

  • Founding team member at QMS Media.

  • Digital Advisory Committee member at Australian Retailers Association.

  • Held significant positions at NOVA Entertainment, oOh!, and APN Outdoor.

  • Advisor & Investor at Everperform.


Educational Background


  • High School: St Kevin's College (1988 - 1997)

  • University: Deakin University (2001 - 2003)

  • Field of Study: Commerce with a focus on Sports Management and Economics


Key Insights



Expertise and Skills


  • Sales and Marketing Leadership: Extensive experience in driving sales growth, building and maintaining customer relationships, and utilizing data analytics for business development.

  • Technology and Data Integration: Deep understanding of how technology and data serve as catalysts for business growth and operational success.

  • Strategic Expansion Leadership: Proven track record of leading company expansions, notably Lexer’s client base growth and Zitcha’s North American market entry.


Notable Achievements


  • Successfully onboarded high-profile clients such as Microsoft, LEGO, Asahi, Samsung, and Nestle at Zitcha.

  • Instrumental in expanding Lexer’s customer base to over 200 brands, enhancing the company's market position.

  • Key driver in QMS Media’s founding and growth stages, contributing significantly to its market establishment.


Professional Beliefs and Vision


  • Growth and Success through Technology: Nick Hinsley is a firm proponent of leveraging technology and data to enable organizational growth and achieve success.

  • Team Collaboration: Values working with passionate and capable teams, as highlighted in his enthusiasm for joining the Zitcha team.


Contact Information




Company Information


  • Zitcha: An Australian independent retail media platform focusing on delivering tangible benefits across people, processes, and technology to enhance retail media offerings.


Professional Links






This report compiles all the relevant and actionable insights for a comprehensive understanding of Nick Hinsley’s professional background and his current role at Zitcha. It underscores his extensive experience, strategic expertise, and the notable impact he has had across various high-profile companies.