Nick Maroudas

Seasoned Technology Executive with Expertise in Data-Driven Solutions

Professional Overview
Nick Maroudas is a seasoned technology executive with over 15 years of experience driving data-driven innovation and digital transformation initiatives. As the Chief Technology Officer (CTO) at Kwiff and the Marketing Technology Director at Paddy Power Betfair, he spearheads the development and implementation of cutting-edge technology solutions that drive business growth and operational efficiency.

Experience Summary

Current Roles
CTO at Kwiff (Present)

• Responsible for overseeing the company's technology strategy, infrastructure, and product development

• Leads a team of talented engineers and developers to deliver innovative solutions that enhance the user experience and drive business objectives

• Plays a pivotal role in aligning technology initiatives with the company's overall strategic goals

Marketing Technology Director at Paddy Power Betfair (Present)

• Oversees the design, development, and integration of marketing technology platforms and tools

• Collaborates with cross-functional teams to optimize digital marketing campaigns and improve customer engagement

• Drives the adoption of data-driven decision-making processes to enhance marketing effectiveness

Career Progression
Prior to his current roles, Nick held various technology leadership positions, including Director of Technology for Data at Betfair, Business Intelligence Analysis and Design Manager at BSkyB, and Business Intelligence Software Engineer at Talk Talk Group. Throughout his career, he has consistently demonstrated his ability to leverage data and technology to drive business outcomes, optimize operational efficiency, and enhance customer experiences.

Academic Background
Nick holds a Bachelor of Science (B.Sc.) degree in Computer Science from the University of London, where he graduated with honors.

Areas of Expertise

• Data-driven technology strategy and implementation

• Business intelligence and analytics

• Digital transformation and process optimization

• Agile software development and project management

• Innovative technology solutions for the betting and gaming industry

Professional Impact

• Spearheaded the development and deployment of a cutting-edge customer data platform at Paddy Power Betfair, resulting in a 25% increase in customer engagement and a 15% boost in marketing campaign effectiveness

• Led the implementation of a cloud-based data infrastructure at Betfair, enabling real-time data analysis and insights that improved decision-making and operational efficiency

• Introduced advanced machine learning algorithms at Kwiff to enhance personalization, leading to a 20% increase in customer retention and a 12% uplift in revenue

Conclusion
With his extensive experience, strategic vision, and proven track record of driving data-driven innovation, Nick Maroudas is a highly respected technology leader known for his ability to transform organizations and deliver measurable business impact. He is committed to leveraging the power of technology to solve complex challenges and drive sustainable growth in the dynamic betting and gaming industry.