Overview
Name: Nick Reade
Position: Chief Executive Officer (CEO)
Company: Royal Automobile Association (RAA)
Location: Greater Adelaide Area
LinkedIn Profile: [Nick Reade on LinkedIn](https://au.linkedin.com/in/nick-reade-0230643)
Professional Background
Current Role at RAA
- Joined RAA: August 2022
- Leadership: Sixth CEO in the nearly 120-year history of RAA
- Key Focus Areas:
- Strategy
- Community Engagement
- Digital Transformation
- Innovation
- Recent Initiatives:
- Led the RAA Annual Report for FY23, demonstrating record revenue and membership growth.
- Spearheaded the "Better to be a Member" campaign, signifying a new era for RAA.
- Overseeing the expansion of the RAA Charge network, positioning South Australia with more public fast electric vehicle chargers per registered EV than any mainland state.
Notable Achievements
- Population Advocacy: Advocated for infrastructure investment to support South Australia’s growing population.
- Community & Corporate Affairs:
- Addressed the importance of corporate governance changes.
- Participated in recognition efforts such as being a finalist for the Governor’s Award for Business Achievement in Gender Equity.
Professional Experience Before RAA
- Chief Executive of the Department of Premier and Cabinet: Managed the state’s public sector.
- CEO of BankSA: Leadership roles in financial services.
- General Manager of Westpac SA/NT/WA: Extensive experience in regional management.
Education & Credentials
- Educational Background:
- Bachelor of Management (Marketing)
- AMP (Advanced Management Program)
- GAICD (Graduate of the Australian Institute of Company Directors)
Interests and Advocacy
- Passion for Continuous Growth & Innovation: Actively promotes growth and innovation within his teams and the broader organization.
- Commitment to Sustainability: Focuses on RAA contributing to a safer, more sustainable, and liveable South Australia.
- Support for Members: Emphasizes the importance of RAA's services in improving the lives of its members and the broader community.
Actionable Insights for Sales Background
1. Digital Transformation Initiatives: Highlighting how your solutions can support and accelerate RAA's digital journey and technological advancements.
2. Innovation and Community Focus: Tailor your pitch to align with Nick’s commitment to continuous growth, innovation, and community impact.
3. Sustainability Projects: Emphasize how your products or services can contribute to RAA’s goal of enhancing sustainability within South Australia.
4. Member Experience Enhancement: Propose ideas that can further enrich the experience of RAA's members, keeping with Nick’s focus on value addition.
External Recognition
- Ultra-rapid Electric Vehicle Charging Hubs: Successfully inaugurated new EV charging sites, showcasing commitment to eco-friendly transportation solutions.
- Leadership in Infrastructure: Advocated for necessary infrastructure to sustain a growing population in South Australia, reflecting foresight in strategic planning.
Conclusion
Nick Reade’s tenure as CEO of RAA is marked by a relentless drive towards innovation, community focus, and sustainability. His extensive background in both the public and financial sectors positions him as a visionary leader capable of navigating RAA through significant growth and transformation. Any engagement with Nick should be strategically aligned with his key areas of interest and RAA’s overarching goals.
