Nicki Martin

Professional Overview

Nicki Martin is a multifaceted creative professional with an entrepreneurial spirit and a diverse background spanning marketing, recruitment, and property management. As the Founder of You Need Nicki, she leverages her extensive industry experience to provide strategic branding and social media expertise to clients across various sectors. Additionally, Nicki serves as the Creative Director for both Drayton Mere Properties and KTG Caravans, where she spearheads innovative design and marketing initiatives.

Experience Summary

Current Roles

Founder, You Need Nicki (2022-03-01 to Present)

• Provides comprehensive branding and social media services to clients, helping them to establish a strong online presence and effectively engage their target audience.

• Develops creative strategies and content to drive brand awareness, customer acquisition, and loyalty.

• Collaborates closely with clients to understand their unique needs and goals, tailoring solutions to achieve measurable results.

Creative Director, Drayton Mere Properties (2023-07-01 to Present)

• Responsible for leading the creative vision and development of marketing campaigns and materials for the company's portfolio of luxury real estate properties.

• Oversees the creation of visually striking and impactful digital and print assets, ensuring consistent brand messaging and appeal.

• Works closely with the sales and marketing team to develop effective marketing strategies that drive property sales and rentals.

Creative Director, KTG Caravans (2023-07-01 to Present)

• Spearheads the design and development of innovative caravan models, ensuring they reflect the brand's identity and cater to evolving customer preferences.

• Collaborates with the engineering and production teams to integrate creative solutions that enhance the user experience and functionality of the caravans.

• Develops comprehensive marketing campaigns and content to showcase the company's products and services, driving brand awareness and sales.

Career Progression

Prior to her current roles, Nicki held a variety of positions in the recruitment, property, and marketing industries, including:

• Brand Ambassador, The Beachbody Company (2021-06-01 to 2023-08-01)

• Social Media and Training Consultant, The Xenon Group (2020-02-01 to 2021-11-01)

• Rec2Rec, Kayman Recruitment (2019-04-01 to 2019-09-01)

• Founder, Care2Recruit (2015-10-01 to 2019-03-01)

• Director, Russell Property Services (2009-01-01 to 2015-01-01)

• Implementation Manager, Gi Group (2004-06-01 to 2009-01-01)

Throughout her career, Nicki has demonstrated a talent for driving business growth, optimizing operations, and delivering exceptional results for her clients and employers.

Academic Background

Nicki holds a Degree in Business Management from the University of Gloucestershire, where she graduated with honors and gained a solid foundation in strategic decision-making, financial management, and organizational development.

Areas of Expertise

• Branding and visual identity development

• Social media strategy and content creation

• Digital marketing and campaign management

• Creative direction and design

• Recruitment and talent acquisition

• Property management and real estate sales

Professional Impact

Nicki's entrepreneurial spirit and versatile skill set have enabled her to make a significant impact in the industries she has served. As the Founder of Care2Recruit, she established a successful recruitment agency that specialized in the care sector, helping to connect qualified candidates with meaningful job opportunities. In her role as Director at Russell Property Services, Nicki's strategic leadership and innovative approaches contributed to the company's growth and profitability.

Conclusion

Nicki Martin's diverse professional background, creative aptitude, and strategic acumen make her a valuable asset to the organizations she serves. With a proven track record of driving brand awareness, optimizing operations, and delivering measurable results, Nicki is poised to continue her trajectory of success and make a lasting impact in the industries she serves.